Vol. 4 No. 5 (2569): September-October 2026

View Vol. 4 No. 5 (2569): September-October 2026

Published: 2026-10-19

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บทความวิจัย

CONSUMER BUYING BEHAVIOR THROUGH THE TIKTOK APPLICATION OF CONSUMERS IN PHATHUM THANI PROVINCE

Surachai Wongcharlee, Piyawadee Wijan, Mutachart Mungcram, Pin-anong Kaewwaewnoi, Natthaphon Saengoon, Wachirawich Nunuam, Akadech Kaeochueaknang

1-21
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FACTORS INFLUENCING THE SELECTION OF CAT CAFÉ SERVICES IN BANGKOK AND METROPOLITAN AREAS

Itsaya Mueangsiri, Natthida Ramsak, Sunisa Kaewma, Naruemon Teerapattanakiat

22-38
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DEVELOPMENT OF INNOVATIVE LEADERSHIP INDICATORS FOR SCHOOL ADMINISTRATORS UNDER THE LOPBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Tiwawan Srisawat, Withun Srisawat, Pattrawadee Makmee

39-59
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INNOVATION CREATION FOR PUBLIC SERVICES OF MAKHAM TIA SUBDISTRICT ADMINISTRATIVE ORGANIZATION, MUEANG DISTRICT, SURAT THANI PROVINCE

Natthawat Rakdang, Supreecha Chamnanputtipon

60-74
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USING THE BLOOKET GAME TO ENHANCE CHINESE VOCABULARY RETENTION OF GRADE 5 STUDENTS AT PRATHOM SUEKSA THAMMASAT SCHOOL

Sainapa Wongwisan, Atitaya Deepech

75-91
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RESEARCH ON SUSTAINABLE COMMUNICATION STRATEGIES OF INTANGIBLE CULTURAL HERITAGE UNDER EXPERIENCE DESIGN STRATEGIES: TAKING JIANGSU WOODBLOCK NEW YEAR PICTURES AS AN EXAMPLE

QIUTING ZHU, Anucha Pangkesorn

92-108
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AN APPLICATION OF BUDDHIST PRINCIPLES IN MANAGEMENT OF ‎THUNG SONG SUBDISTRICT ADMINISTRATIVE ORGANIZATION, ‎NABON DISTRICT, NAKHON SI THAMMARAT PROVINCE

Kulrisa Klapsati, Phra Maha Ekkawin Piyaviro

109-122
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ENVIRONMENT MANAGING IN DISTRICT SERVICE UNITS UNDER NETWORK GROUP PROMOTION THE EFFICIENCY IN SPECIAL EDUCATION CENTER MANAGEMENT REGION 7

Anutsara ฺิิBaenapai, Nikom NakAi

123-139
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MARKETING COMMUNICATION STRATEGIES FOR NOVELS AND DRAMAS ON ONLINE PLATFORMS IN CHINA

Qi Zhenxing, Puripat Kaewtathanawattan, Nisakorn Yindeecha

140-154
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STRATEGIES FOR UTILIZING COMMUNICATION INNOVATION TO DEVELOP HIGH-TECHNOLOGY ENTERPRISES IN CHINA

Li Bochao, Puripat Kaewtathanawattan, Nisakorn Yindeecha

155-168
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COMMUNICATION MANAGEMENT IN THE DEVELOPMENT OF CULTURAL TOURISM POTENTIAL IN HAINAN PROVINCE

Zeng Ting, Puripat Kaewtathanawattan, Nisakorn Yindeecha

169-182
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LEGAL MEASURES FOR THE PROTECTION OF OPERATORS USING ARTIFICIAL INTELLIGENCE SYSTEMS

Suphasineenith Thipwasart, Suratin Chaithongkam

183-195
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PARTICIPATORY CULTURAL TOURISM TOWN BRAND DESIGN BASED ON PAR MODEL: A CASE STUDY OF CHINA'S FIRST VILLAGE OF DIANHONG TEA

Guan Limeng, Sarawuth Pintong

196-212
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NEEDS ASSESSMENT IN PARTICIPATORY MANAGEMENT FOR MANAGING NETWORK GROUP PROMOTING THE EFFICIENCY IN SPECIAL EDUCATION CENTER MANAGEMENT REGION 7

Kanokkorn Supboontham, Nikom NakAi

213-225
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INTEGRATIVE MODEL OF THE MOBILE DEVELOPMENT UNIT 22’S COLLABORATION WITH THE EXECUTIVE BRANCH UNDER THE CONCEPT OF COLLABORATIVE GOVERNANCE

Pathomthat Preecharidhirong, Narong Kiettikunwong

226-239
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THE LANDSCAPE OF BUDDHIST INTEGRATION IN MENTAL HEALTH BASED ON BIBLIOMETRIC ANALYSIS

Phrakrupalad Thawee Khaimanee, Pongmanut Deeodand, Narong Kiettikunwong

240-256
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NEEDS ASSESSMENT FOR ACADEMIC ADMINISTRATION IN EARLY CHILDHOOD EDUCATION AT SCHOOLS UNDER THE SUKHOTHAI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Chonlada Wongchompoo, Nirada Wechayaluck

257-270
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AN INVESTIGATION OF CONSUMER BEHAVIOR AND MARKETING STRATEGY DEVELOPMENT FOR FRESH MILK BAR: A HEALTH-ORIENTED MILK SHOP IN MUEANG DISTRICT, CHONBURI PROVINCE

Sirinthip Sangvitoon, Suchada Sungworn, amonwat Sookkum, Wuttikun Vorakupratanakul, Naruemon Teerapattanakiat

271-284
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THE NEEDS AND REQUIREMENTS FOR MANAGING THE STUDENT SUPPORT SYSTEM OF EDUCATIONAL INSTITUTIONS UNDER THE OFFICE OF PRIMARY EDUCATIONAL SERVICE AREA UNDER THE OFFICE OF THE BASIC EDUCATION COMMISSION

เบญจมาศ แก้วประเสริฐ, Thitiporn Pichayakul, Kanreutai Klangphahol

285-302
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PUBLIC POLICY COMMUNICATION MANAGEMENT THROUGH SOCIAL MEDIA IN HENAN PROVINCE, PEOPLE'S REPUBLIC OF CHINA

Zhao Yuefan, Chamroen Khangkhasri, Puripat Keawtathanawatthana, Apiwan Sirinantana

303-320
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DETERMINANTS INFLUENCING CAMBODIAN CUSTOMERS' REVISIT INTENTIONS TO THAILAND’S PRIVATE HOSPITAL SERVICES

Raksa Dang, Veerisa Chotiyaputta, Sunida Piriyapada, Phenphimol Seriwatana

321-335
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MARKETING MIX FACTORS INFLUENCING CONSUMER CHOICE OF BUFFET RESTAURANTS IN MUEANG DISTRICT, PATHUM THANI PROVINCE

Pornchita Panplong, Paweena Rattanawan, Narumon Teerapatnakiat, Pin-anong Kaewwaewnoi, Manussmon Kaeosasaen

336-352
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THE EFFECTS OF USING SCIENCE PROJECT ACTIVITY PACKAGE IN THE TOPIC OF PLANT LIFE PROCESSES ON SCIENTIFIC CREATIVITY AND SCIENTIFIC PROBLEM SOLVING ABILITIES OF GRADE 7 STUDENTS AT BAN NONG SAENG SCHOOL IN KALASIN PROVINCE

Sunisa Rueangthong, Duongdearn Suwanjinda, Tweesak Chindanurak

353-369
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COMMUNITY-BASED APPROACHES TO ENHANCING WELL-BEING AMONG OLDER ADULTS

Watchara Jatuporn, Wilawan Somyaron, Narissara Suaklay, Arpapun Prathumthai, Sunthon Khlai-um, Lumyai Seehamat, Namfon Gunma, Natthawut Supphaso

370-388
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GUIDELINES FOR DEVELOPING TRANSFORMATIONAL LEADERSHIP OF SCHOOL ADMINISTRATORS OF THATON QUALITY EDUCATION CENTER 1 CHIANG MAI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 3

Boontawee Ngernsajja , Somkiet Tunkaew, Pairop Rattanachuwong

389-403
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GUIDELINES FOR PARTICIPATORY SAFETY MANAGEMENT IN EDUCATIONAL INSTITUTIONS: A CASE STUDY OF BAN HUAI PHUENG SCHOOL

Pisit Kosentor, Sudaporn Panyapruekand, Somkiat Tunkaew

404-422
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GUIDELINES FOR TEACHER DEVELOPMENT IN THE USE OF DIGITALTECHNOLOGY FOR LEARNING MANAGEMENT AT ANUBAN MUEANGCHIANG RAI SCHOOL (SANSAIRAT DARUNUKROH)

Krittpat Wongmeta, Somkiat Tunkaew, Phoonchai Yawirach

423-437
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THE INDUCTIVE LEARNING MANAGEMENT INTEGRATED WITH THINK-PAIR-SHARE TECHNIQUE TO PROMOTE LEARNING ACHIEVEMENTS ON CIRCLES AMONG MATHAYOMSUKSA 3 STUDENTS

Wilawan Poonsawad, Sompon Puangsun, Dokmai Rodpan

438-452
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THE DEVELOPMENT OF AN INTEGRATED PUBLIC ADMINISTRATION MODEL FOR PREVENTING AND ADDRESSING PLEDGED VEHICLE DEFAULT PROBLEMS IN THE BANGKOK METROPOLITAN AREA

Watsaya Peukngam, Nontavat Siangchokyoo, Guntima Nilthongkum

453-466
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THE GUIDELINES FOR HUMAN RESOURCE MANAGEMENT TO RETAIN PERSONNEL IN HIGH-ALTITUDE SCHOOLS IN REMOTE AREAS REMOTE AREA UNDER THE CHIANG RAI PRIMARY EDUCATION SERVICE AREA OFFICE 1

Pimnipa Pirason, Somkiet Tunkaew, Suwadee Ouppinjai

467-484
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GUIDELINES FOR SCHOOL SAFETY MANAGEMENT IN RESPONSE TO FLASH FLOOD DISASTERS AT BAAN NA TO BORDER PATROL POLICE SCHOOL (WAPOROR 344 PATRONAGE) UNDER THE CHIANG RAI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 3

Somchai Wajanaprakunphaisan, Thidarat Sukpraphaporn, Somkiet Tunkaew

485-499
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THE INFLUENCE OF ONLINE NEWS MEDIA IMAGE AND TRUST ON NEWS CONSUMPTION DECISIONS AMONG GENERATION Z IN BANGKOK

Kanyawan Pinngern, Jareephas Juthathanan, Jiraworrput Khiewsi

500-516
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KEY FACTORS AFFECTING THE DEVELOPMENT OF STRATEGIC LEADERSHIP OF SMALL-SCHOOL PRINCIPALS IN CHIANG KHONG DISTRICT UNDER THE CHIANG RAI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 4

Nantida Tabthimhin, Somkiet Tunkaew, Suwadee Ouppinjai

517-531
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DEVELOPING AN ELDERLY CARE SYSTEM FOR AN AGING SOCIETY

Thipawan Ramrong, Samaporn Ragchanyaban

532-547
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THE ROLE OF LOCAL POLITICIANS ON PUBLIC PARTICIPATION IN TANOT SUBDISTRICT ADMINISTRATIVE ORGANIZATION, NON SUNG DISTRICT, NAKHON RATCHASIMA PROVINCE

Phuwaphat Khemboriboon, asithorn Soonklang, Chatchai Somraphum

548-566
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STRATEGIC MANAGEMENT GUIDELINES FOR SCHOOL BOTANICAL GARDEN PROJECT UNDER SAKAEO PRIMARY EDUCATIONAL SERVICE AREA OFFICE

Teeraporn Sopan, Orasa Jaruentham, Chanchai Wongsirasawat

567-584
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HIDDEN STRATAGEMS IN THE CHARACTERS FROM THE SPOKEN PLAYS BY KING VAJIRAVUDH (RAMA VI)

Kodchamon Ngamdee, Pornchok Phichya U-somboon, Udomlak Rapeesang

585-602
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POLITICAL BEHAVIOR OF CITIZENS IN LOCAL ELECTIONS IN CHENIANG SUBDISTRICT, MUEANG DISTRICT, SURIN PROVINCE

Thakorn Sanitkullapat, Jirayu Supsin, Chatchai Somraphum

603-620
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THE DEVELOPMENT OF ENGLISH VOCABULARY ACHIEVEMENT THROUGH GAME-BASED ACTIVITY PACKAGE AMONG GRADE 3 STUDENTS AT WAT MAKUT KASATRIYARAM SCHOOL

Phra Thanadol Khantithano Khamtalung, Phra Boonyarit Abhipuñño (Khamluang), Chatchada Treethawewongkul, Namphet Ketthongma

621-634
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THE TRANSFORMATION OF HIGHER EDUCATION LECTURER’S ROLES IN THE ERA OF ARTIFICIAL INTELLIGENCE: AN ACADEMIC SYNTHESIS OF TEACHING AND LEARNING, STUDENT ROLES, AND PROFESSIONAL ETHICS

Supaporn Sivakeerattana, Kannika Susom, Thavorn Watanakul, Amnuay Thaoutrakul, Prapat Mantasoot

635-652
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บทความวิชาการ

RIGHT CONCENTRATION AND MENTAL HEALTH ACCORDING TO BUDDHIST PRINCIPLES: AN INTEGRATIVE APPROACH FOR HOLISTIC WELL-BEING IN 21ST CENTURY THAILAND

Phra Sornsiri Thothong, Sadaya Teeravanittrakul, Pattrawadee Makmee

653-666
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DESIGNING CULTURAL VISIBILITY: A COMPARATIVE STUDY OF HERITAGE COMMUNICATION STRATEGIES IN WESTERN XIA AND THAILAND

Wei Jun, Anucha Pangkesorn

667-680
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GUIDELINES FOR THE DEVELOPMENT OF RECREATION BUSINESSES IN BANGKOK IN 2026

Nareerut Saengmarn, Natawat Phongphet

681-694
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ANTECEDENT FACTORS INFLUENCING CUSTOMER LOYALTY TOWARD SUPERCENTER BUSINESS BRAND IN A VUCA WORLD

Sarawut Sathuprakal, Bouvonluck Sanohkham, Thaunjai Sangthong

695-714
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RESONANCE, CO-CREATION, SYMBIOSIS: RESEARCH ON COLLABORATIVE INNOVATION PATHWAYS IN THE INTANGIBLE CULTURAL HERITAGE CIRCLE—CASE STUDY QINHUAI LANTERN

Chen Xi, Phuvanart Rattanarungsikul

715-727
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DETERMINANTS OF ENTREPRENEURIAL BUSINESS SUSTAINABILITY IN THAILAND’S E-COMMERCE SECTOR

Janloy Lekthip, Nontavat Siangchokyoo, Benjawan Leecharoen

728-746
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