Participatory Community Product Development Model of the Herbal Compress Producer Group in Ban Khlong Subdistrict, Mueang District, Phitsanulok Province

Abstract

This research article aims (1) to investigate the problems and needs of the herbal compress producer group in Ban Khlong Subdistrict and (2) to examine approaches for developing the group’s community products in accordance with the Community Product Standard. This study employed a qualitative research design. Data were collected through in-depth interviews with 12 key informants, including local leaders, core leaders and members of the group, as well as government officials. Research instruments included a semi-structured interview guide, supporting documents, and focus group discussions. Data were analyzed using content analysis. The findings revealed that (1) the group’s problems and needs were systemic in nature, encompassing the readiness of production facilities and hygiene, consistency of formulas and production processes, quality control, preparation of verifiable documentation and evidence, as well as marketing development and credibility building. Although the group possessed local herbal resources and traditional knowledge as its foundational capital, it still faced structural gaps in the work systems required for standard compliance and sustainable market expansion. (2) The appropriate development approach involved participatory development integrated with systemic improvement. This focused on enhancing group capacity through clear role definitions, the establishment of group standards and Standard Operating Procedures, and the definition of quality control points and production recording to support traceability. Furthermore, it included improving hygiene and production zoning to mitigate contamination risks, along with developing labels and packaging that reflect the community’s identity while complying with the Community Product Standard. These efforts led to consistent product quality, readiness for official assessment, institutional credibility, and the potential to access broader market channels in the long term. The findings of this study provide a development model that enhances the readiness of community enterprises for the Community Product Standard certification and strengthens the local economy through the sustainable use of innovation based on local wisdom.