Published: 2026-04-23

Full Issue

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Research Articles

Marketing Mix Factors Influencing the Critical Illness Insurance Purchase Decision of Working-Age People: A Case Study of the Eastern Region

Thanita Menkhunthod, Sunee Hongwiset, Thanawat Pimoljinda

1-14

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Data Management and Information Technology Impacting the Digital Transformation of Personnel in Lan Hoi Subdistrict Administrative Organization Sukhothai Province

Supaporn Khemkong, Natthanon Thavisin

15-30

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Factors relating to Retirement Decision among the Thai Civil Servants of the Ministry of Public Health

Siriwan Tingthong, Pornphan Hemaphan

31-48

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Factors Influencing the Decision to Purchase Electric Vehicles in Bangkok and Metropolitan Area

Natcha Luanjumroen, Tidarat Pongvachirint

49-62

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Factors Influencing the Demand for Retirement Financial Products Among the Working-Age Population in Bangkok

Aniwat Dankul, Kittinan Phanthumsut

63-74

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Social Return on Investment Evaluation of the Mathupayas Faith Project: A Case Study of Cultivating Community Consciousnessfor Cultural Enhancement

Nantikarn Prasopsook, Theerawan Chansang, Nattaluck Issara, Phojnicha Roeksamut, Kannika Boonyang, Kumpirawadee Nawakitpaitoon, Kitbordin Thongduang, Krisana Chongsri, Theerawat Petdee, Raksiri Kaewtawee, Wiwit Suttithumsatid, Srisuda Patjan, Kannaphak Tantasith, Daycho Khaenamkhaew

75-88

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Faith-based Power and Grassroots Economic Revitalization: Bo Phan Khan Cultural Market, Roi Et Province

Parin Phattharapanyakun, Narintra Mingolo

89-106

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The Influence of the Marketing Mix and Service Quality on the Service Usage Decision of Pun Thai Coffee Shops in Hat Yai District, Songkhla Province

Tanaree Yeanchon, Sakulrat Sahakaro, Anuwat Songsom

107-118

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Challenges in Enhancing Government Decision-Making Ability in the Big Data Era

Men Rutao, Satit Niyomyaht, Kamolporn Kalyanamitra, Tassanee Lakkanapichonchat

119-130

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Efficiency of Government Emergency Management for Typhoon Disasters in Zhoushan City, Zhejiang Province, People’s Republic of China

Shi Hongshuai, Satit Niyomyaht, Kamolporn Kalyanamitra, Tassanee Lakkanapichonchat

131-142

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