Rafting Education: Guidelines for Promotion Raising Business Case Study: Ren Rao Homestay, Village No. 2, Lan Khoi Subdistrict, Pa Phayom District, Phatthalung Province Thailand

Abstract

This article aimed (1) to investigate the challenges faced by the ecotourism business, Rin Rao Homestay, and (2) to explore strategies for promoting this ecotourism venture. The research methods employed included interviews and participatory observations. The participants consisted of business owners, tourists, local residents, and government officials, totaling 14 individuals. Data analysis was conducted on both documents and interview responses. The findings from this study revealed that Conditions of problems in the rafting business, Ren Rao Homestay, found that 1) Problems in the management of the rafting business include the problem of insufficient accommodation and insufficient parking. 2) Business problems the creation of added value includes the problem of lack of activities to promote white water rafting. 3) The weather problem is the problem of increased water volume during the rainy season. 4) Problems with marketing the rafting business. The community still lacks readiness in management and delays public relations by government agencies, etc. Guidelines for promoting the white-water rafting business of Ren Rao Homestay found that 1) Promoting the white-water rafting business Causing added value, including adding a variety of activities, such as flea markets, ecotourism and have the idea to develop the tourism of Ren Rao Homestay into a top-level tourist destination in Phatthalung Province. 2) Solutions for solving problems in the rafting business include entrepreneurs bringing community products to sell. 3) Guidelines for planning and risks in doing the rafting business, including studying the needs of target customers. 4) Solving the problem of rafting business development includes having various agencies come in to help develop and promote the location. Publishing activities via social media and organizing activities for tourists to gain knowledge and experience from tourism.