Vol. 2 No. 8 (2025): August

Institute of Sufficiency Journal, Vol. 2, No. 8, August 2025

  The Institute of Sufficiency Journal, Volume 2, Issue 8, August 2025, continues to receive significant attention from scholars, researchers, and readers across various disciplines, including education, business administration, marketing, and applied Buddhist philosophy. This issue has also been made possible through the valuable contributions of external reviewers, whose expertise ensures the journal maintains high academic standards, credibility, and reliability.

  This issue comprises three research articles and two academic articles, reflecting the journal’s commitment to presenting diverse and in-depth knowledge that bridges the fields of marketing, business, and Buddhist philosophy. The articles are as follows:

Research Articles

1. Marketing Mix Factors Influencing the Purchase Decision of Residential Real Estate
     Zilong Cheng & Bandit Prapratanporn

2. Marketing Mix Factors Influencing the Decision to Use Commercial Banking Services via Mobile Phones in Bangkok
     Chantima Phuasue & Bandit Prapratanporn

3. Leadership Development through the Perfection of Nekkhamma Parami
     Chisa Kanyawiriya & Sirin Kanyawiriya

Academic Articles

1. Business Administration Based on the Practice of Nekkhamma Parami
     Sirin Kanyawiriya & Chisa Kanyawiriya

2. The Application of the 20th Royal Working Principle: Honesty, Integrity, and Sincerity towards One Another
     Chairot Nopchalermrot

  All articles have undergone an initial review by the editorial team and were subsequently evaluated by three external experts, in accordance with the standards of the Thai Journal Citation Index Centre (TCI). The rigorous review process ensures that each article demonstrates academic accuracy, alignment with the journal’s objectives, and potential to contribute practical value to individuals, organizations, and society at large.

  The editorial board firmly believes that this issue of the journal will play a constructive role in advancing interdisciplinary knowledge, particularly in the areas of marketing, management, and Buddhist ethics, while supporting the sustainable development of Thai society. The board extends its sincere gratitude to the reviewers, authors, and readers for their contributions to the continued growth of the Institute of Sufficiency Journal.

Assoc. Prof. Dr. Metha Rimthepathip
Editor-in-Chief