Published: 2026-06-15

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Research Articles

Thailand’s Economy under US–China Trade War Pressure: An Industrial and Policy Analysis

Patcharee Preepremmote, Lanchakorn Satsanguan, Kobkan Panphong

1-16

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A Study of Thailand's Rice Trade in the United States Market

Supanida Sertjanthuek, Non Vorlapanit

17-32

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The Influence of ESG Sustainability Principles, Trust, and Service Quality on Corporate Image and Customer Loyalty of Krungthai Bank in Nakhon Pathom Province

Jutamat Boocawee, Amarin Tawata

33-46

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Saving Behavior and Factors Influencing the Purchase of Savings Certificate of BAAC among Employees of the Bank for Agriculture and Agricultural Cooperatives

Nuttakarn Srasom, Thanarak Laosuthi

47-58

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Motivational Factors Influencing Job Performance of Employees in a Plastic Manufacturing Company in Samut Sakhon Province

Warintorn Wongchoo, Boonsom Ratsameechot

59-70

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The Influence of Work Flexibility, Work Overload, Psychological Safety, and Technostress on Work–Life Balance and Intention to Stay among Generation Y Bank Employees

Linda Chuklin, Chuanchuen Akkawanitcha

71-84

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Factors Influencing the Decision to Purchase Pet-Friendly Condominiums in Bangkok

Kitsakorn Archawavanichakul, Chayun Pipoblabanan, Kanokwan Chancharoenchai

85-100

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Guideline for Developing Smart Transport and Mobility System in the Prototype Area to Support Tourism in Eastern Tourism Development Region of Thailand

Chackrit Duangphastra

101-116

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Intention to Use Virtual Banking Services in Bangkok and Metropolitan Areas

Nuttapat Thongchai, Woradee Jongadsayakul

117-132

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Determinants of Climate-Smart Agricultural Practice Adoption by Thai Rice Farmers in Suphan Buri Province

Janejira Ongvisespaiboon, Thanaporn Athipanyakul, Chakrit Potchanasin

133-146

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