Vol. 1 No. 2 (2026): July–December

Research Article

• The Effects of Career Interest and Academic Self-Efficacy on Postdoctoral Job Satisfaction: The Mediating Role of Career Expectations and the Moderating Role of Generative Artificial Intelligence Use

  Long Kou

  1-19

  • pdf

• Determinants of Occupational Loyalty among Guangdong Univer-sity teachers: Moral Leadership, Work Autonomy, Psychological Con-tract, and Work Stress

  Zeyuan Zhu , Leehsing Lu

  1-21

  • pdf

• The Effect of Passive Social Media Use on College Students’ Conspicuous Consumption Behavior

  Zipeng Jiang , Long Kou

  1-17

  • pdf

• From Digital Connection to Consumption: How Emotional Attachment and Trust Mediate Purchase Intentions in Virtual Idol Live Streaming

  Rui Ni

  1-23

  • pdf

• Examining Predictors of Job Retention Intention in Thailand: Evidence from Work-Life Balance, Job Autonomy, Compensation, and Leadership

  Thanakrit Chongjaroenporn

  1-18

  • pdf

• Food Waste, Social Media, and Gen Z: A Recipe for Sustainable Consumption

  Ariyaporn Sakulsom

  1-18

  • pdf

• From Simulation to Possession: Psychological Ownership and Impulse Buying in IP-Based Experiential Retail

  Yitong Li, Chai Ching Tan

  1-23

  • pdf