GUIDELINES FOR THE DEVELOPMENT OF RECREATION BUSINESSES IN BANGKOK IN 2026

Abstract

This article aims to examine and propose development approaches for Bangkok’s recreation business sector in 2026 within the context of contemporary urban development that emphasizes quality of urban life, the creative economy, and the experience economy. The study employs a literature review and conceptual analysis based on Urban Recreation, Leisure Studies, and Quality of Urban Life, integrated with the experience economy framework, to explain the role of recreation businesses in large metropolitan cities. The findings indicate that recreation businesses play a significant role in enhancing urban well-being, social interaction, and city livability, particularly in high-density urban contexts such as Bangkok. Appropriate development approaches include the provision of personalized recreation activities, investment in experience-based technologies, lifestyle-oriented marketing through micro-influencer strategies, and the development of recreation communities to support long-term business sustainability. In addition, policy-level recommendations are proposed, including the expansion of urban green spaces, support for creative businesses, and the promotion of creative districts. The study highlights that integrating economic, experiential, technological, and urban planning dimensions is essential for strengthening the competitiveness of Bangkok’s recreation business sector and supporting sustainable urban development in the long term.