DESIGN AND DEVELOPMENT OF MEMORIAL JEWELRY FOR DECEASED PETS FOR GENERATION Y

Abstract

This research aimed to study the guidelines for Design and Development of Memorial ‎Jewelry for Deceased Pets for Generation Y with two objectives: 1) to study the ‎guidelines for designing and developing memorial jewelry from deceased pets for ‎Generation Y pet owners, and 2) to create memorial jewelry designs from deceased pets ‎for Generation Y pet owners in Bangkok. The sample group consisted of 400 individuals ‎who had experience in raising pets, were currently raising pets, and showed an interest in ‎jewelry made from deceased pets, selected through purposive sampling. Data were ‎collected using a questionnaire and analyzed through frequency distribution and ‎percentage.‎

          The results revealed that in terms of demographic characteristics, the majority of respondents were female, belonged to Generation Y (born between 1981 – 1996), were employed in private companies, earned and average monthly income of 60,001 – 80,000 baht, had more than ten years of pet-raising experience, and primarily raised dog. Regarding their interest in general jewelry, bracelets were the most popular type, with aesthetic appeal being the primary reason for purchase, which was also the most influential factor in their purchasing decisions. Concerning jewelry related to deceased pets, most respondents had never purchased pet memorial jewelry or transformed remains into jewelry before. Platinum was the mist preferred material for pet memorial jewelry. Additionally, most respondents expressed a strong interest in engraving messages or numbers on jewelry, with the pet’s name being the most commonly chosen inscription. The preferred budget for purchasing pet memorial jewelry ranged between 1,001 and 3,000 baht. In terms of jewelry design, charms were the most favored form, mainly because they could be combined with other types of jewelry.