COMMUNITY ENTERPRISE STRENGTHENING MODEL OF BAANPOHRAK, VILLAGE NO.5, NONGERUN SUBDISTRICT, BANBUENG DISTRICT, CHONBURI PROVINCE

Abstract

This research aims to study the mechanisms, processes, and outcomes involved in strengthening the community through the development of the Baan Poh Rak Community Enterprise. It focuses on three main aspects: (1) developing activity models through participatory processes, (2) establishing mechanisms and collaborative networks, and (3) extracting lessons learned for sustainable development. The study employed a qualitative research approach using in-depth interviews and focus group discussions with 15 key informants. The findings reveal that Baan Poh Rak Community Enterprise has a systematic, transparent, and accountable management structure. Roles and responsibilities are clearly defined, and regular meetings are held. Members participate in all stages of operations, reflecting a Partnership level of participation according to Arnstein’s Ladder of Citizen Participation. Regarding networking, the group effectively collaborates with government agencies, educational institutions, and the private sector. This has led to support in terms of knowledge, funding, and market access. The group also demonstrates flexibility in managing internal and external social capital. Key success factors include visionary leadership, governance based on transparency and good practices, and promoting a sense of ownership among members. Lessons learned indicate that experiential learning and establishing the group as a community learning center contribute to its continuous development and sustainability. The knowledge gained from this research can serve as a model for other community enterprises, emphasizing participation, systematic management, and strong networking to support grassroots economic stability.