THE GRAPHIC DESIGN FOR CULTURAL TOURISM USING BIOPHILIC DESIGN CONCEPT

Abstract

This study aimed to: 1) examine the concept of Biophilic Design, and 2) propose a graphic design approach for cultural tourism sites using Biophilic Design principles. The sample consisted of 20 members from the Lijiang Old Town Development Group. The research tools included a community space survey and interviews. Data analysis was conducted through the design process and establishing design criteria based on relevant concepts, theories, and previous research. The study also analyzed the identity of each community and summarized the graphic design approach for cultural tourism sites using Biophilic Design principles.

          The findings revealed that the graphic design for cultural tourism sites based on Biophilic Design can be categorized into three main approaches:
1) direct connection with nature, 2) indirect connection with nature, and 3) design to provide experiences for people in the space. From the data collected and analyzed, it was observed that the Old Town Lijiang area faces issues related to well-being in all four aspects: physical, mental, social, and intellectual health. Therefore, the study proposed the idea of designing a community learning center in the Old Town Lijiang. This center would serve as a space to tell the story of the ancient district, allowing people to learn and preserve the culture and identities of each community within the area. It would also integrate Biophilic Design concepts with the unique characteristics of the Old Town area, aiming to improve the well-being of both residents and tourists. This approach would benefit all stakeholders and could serve as a model for further development in other communities.