DEVELOPMENT OF BOTANICAL GARDEN TOURISM AS A LEARNING RESOURCE CASE STUDY: QUEEN SIRIKIT BOTANICAL GARDEN, MAE RIM DISTRICT, CHIANG MAI PROVINCE

Abstract

This study aims to explore the natural tourism aspects within Queen Sirikit Botanic Garden in Mae Rim District, Chiang Mai. Its main goals are: 1) to evaluate the garden’s potential as an educational site, and 2) to suggest development strategies to transform it into a prominent learning destination. The research adopts a qualitative approach, focusing on understanding the environment and context of Queen Sirikit Botanic Garden. Data was collected from four management officials and one staff member through two primary methods: first, structured interviews designed to identify the garden’s strengths, weaknesses, opportunities, and challenges created according to the research aims and subsequently improved based on feedback and second, participatory observation.

          The results show that the garden holds significant ecological learning potential due to its rich biodiversity and large area. Nevertheless, this potential faces constraints such as limited accessibility, inadequate facilities, shortage of trained personnel, and a predominantly self-directed learning approach.
To develop the garden into a more effective educational and tourist attraction, the study proposes urgent measures including expanding facilities and services, enhancing staff competencies, improving marketing and communication strategies, and creating unique souvenirs. Carefully applying these strategies can foster the garden’s growth as a sustainable, ecologically focused educational tourism site that is widely recognized.