Factors Affecting Job Happiness of Large Corporate Credit Division Employees in a Thai Commercial Bank

Abstract

This research aimed to (1) examine the levels of job happiness, motivating factors, and hygiene factors among employees in the corporate lending division of a Thai commercial bank, and (2) investigate the factors influencing job happiness of these employees. This study employed a quantitative research approach utilizing structured questionnaires as the primary data collection instrument. The sample comprised 170 employees from the corporate lending division of a Thai commercial bank. Data analysis employed descriptive statistics, including means and standard deviations, complemented by multiple regression analysis. The findings revealed that employees demonstrated high levels of job happiness, alongside elevated overall assessments of both motivating and hygiene factors. The multiple regression analysis identified five factors that significantly influenced job happiness: personal life (demonstrating the strongest influence), recognition, nature of work, policies and administration, and career advancement. These findings suggest that organizations should consider implementing comprehensive strategies including flexible work-life balance policies, robust recognition programs, job enrichment initiatives, transparent administrative procedures, and structured career development pathways to enhance employee well-being and organizational effectiveness.