ADAPTATION OF SHALLOT FARMERS IN THE NEW NORMAL CASE STUDY BAN KOK, LATAY SUB-DISTRICT, KANTHARAROM DISTRICT, SISAKET PROVINCE

Abstract

The objectives of this research were : 1. To study the adaptation of shallot growers in the New Normal era at Ban Kok, Lathai Sub - district, Kanthararom District, Sisaket Province 2. Analysis of problems and obstacles to adaptation of shallot growers in the New Normal era, Ban Kok, Lathai Sub - district, Kanthararom District, Sisaket Province and 3. Propose solutions to problems and obstacles to adaptation of shallot growers in the New Normal era, Ban Kok, Lathai Sub -district, Kanthararom District, Sisaket Province It was a qualitative research with research tools, namely indepth interviews, with 5 target groups : 1. the village headman, 2. the village headman's assistant, 3. the village committee, 4. shallot growers and 5. Agricultural academics The data collected from literature, literature, and interview forms were used for content analysis. The results of the study on adaptation of shallot growers in the new normal era revealed that in the situation of the COVID-19 epidemic, It is something that shallot growers must always be prepared for. learning and understanding of oneself, society and the environment Problems and obstacles to adaptation of farmers Shallot growers in the New Normal era found that product prices declined resulting in reduced income. In the past, farmers used to sell their produce. available in normal market But during the COVID-19 situation, both domestic and export markets were closed. The middleman disappeared. This resulted in lower product prices. Moreover, the distribution channels of produce from farmers to long-distance consumers were jammed. and the issue of solutions to problems and obstacles to adaptation of shallot growers in the New Normal era, it was found that one should use self-understanding to adapt well to various situations, ready to learn new things all the time, having be responsible able to manage on their own Be observant when seeing any abnormalities so they can treat it. Or fix it is responsible for the consumer. Human relations and social skills to learn new things