BEHAVIOR OF TOURISTS IN COMMUNITY BASED ATTRACTION KHON KAEN PROVINCE

Abstract

This research aimed to study tourist behavior in community attraction Khon Kaen Province. The objectives of the study were to study and analyze tourist behavior. The researchers conducted the research using questionnaires by collecting the information from 400 tourists who had local tourism experiences and used descriptive statistical analysis to analyze the data. The results of the study show that most of the tourists, who had local tourism experiences, are female in the age of 20-24 years old, with single status. Most of them are university students who live in Khon Kaen, and their income is less than 5,000 Baht. The average of their trip was only once a month. They used social media such as Facebook, Twitter, YouTube to search for the local tourism information. Most of them are interested in nature tourism activities. The purpose of their trip was for vacations, so that nature tourism activities would be the most interested one and the trip would be self-planned trip. The results show that the tourist like to travel with a group of friends and staying at a homestay on the weekends, which takes only 2 days to travel and can cost about 1,001 - 3,000 Baht for traveling. Moreover, the tourists choose to use their own car for travel and like to travel in the local places that were told or reviewed on the internet or some interesting new places where can make the tourists return to travel repeatedly in that place.