COMMUNITY-BASED HOMESTAY TOURISM MANAGEMENT OF NONG KHAI HIA COMMUNITY, SIDA SUBDISTRICT, SIDA DISTRICT, NAKHON RATCHASIMA PROVINCE

Abstract

The purpose of this research was to study the management of community-based tourism in the form of homestays in Nong Khai Hia community. This research uses a qualitative methodology to collect data from non-structured interview, non-participant observation and analysis of relevant documents. The research used purposive sampling to select seven key informants for the research. The research used purposive sampling to select seven key informants for the research.

            The results of the research revealed that community-based tourism management in the form of homestays started in 2005 when the village headman initiated and participated in the Department of Tourism's project to establish a community homestay group. Initially, there were 7 homestay group members. In 2021, the Nong Khai Hia Community Homestay Group plans to add three more homestays with a total of ten homes, and is likely to expand more homestay memberships in the coming years to accommodate tourists. Nowadays, ecotourism is becoming popular and increasing the number of homestay members is a way to increase income for villagers. Tourism management found that Nong Khai Hua community has organized tourism of community-based tourism management in accordance with CBT principles, taking into account the sustainability of the environment, society and culture, and determining the direction of tourism by community members. People in the community all help each other. The large Nong Khai Hia community homestay group are able to accommodate tourists to stay in order to generate income for the villagers support each other. In Nong Khai Hua community, there is also a silk weaving group as a secondary occupation. The homestay has clear rules for every group of community organizations that everyone must follow so there is no conflict in which this village has been awarded for being a democratic village. In addition, within the community, all villagers can educate tourists to learn about their way of life.