POTENTIAL IN THE MANAGEMENT OF THE CATTLE BREEDING COMMUNITY ENTERPRISE GROUP NONG NAE VILLAGE, NONG NAE SUB-DISTRICT, KUT CHUM DISTRICT, YASOTHON PROVINCE

Abstract

The objectives of this research were: 1. to study the management potential of the cattle breeding community enterprise group 2. problems and obstacles in the management potential of the cattle breeding community enterprise group and 3. solutions to the problem. and potential obstacles in managing the community enterprise group that raises fattening cattle. It is a qualitative research with research tools such as indepth interview with 6 target groups: 1. Mayor 2. Permanent Secretary of Subdistrict Administrative Organization 3. Community Leader 4. Ko Khun Group Leader 5. Kut Chum District Agriculture and 6. members of the Ko Khun group The data collected from documents, literature and interview forms were used for content analysis. Become a farmer who raises fattening cattle to raise income The group will benefit the most. There is a plan and structure of the work. There is a recruitment of people in the group to work. to facilitate There is always a conversation with group members. Group members help each other out. Coordinate with relevant agencies or agencies that support all the time, thus making the coordination go smoothly, such as monthly meetings. Performance reports to know the progress to be used as information to solve problems. Regarding the problems and potential obstacles in managing the community enterprise of the cattle breeding community, it was found that the concept of cow farming was extended from a single cow raising to the establishment of a group at the sub-district level. open discussion forum To find ways to develop career in cattle farming, such as reducing costs, food production, bringing local plants to raise distribution channel and guidelines for future development or processing and the issue of ways to solve problems and potential obstacles in managing the community enterprise of fattening cows. Will be more successful in raising or if able to feed the mother cow to give birth by herself It will be a way to create more jobs, producing feed for cattle by yourself with local raw materials will help reduce costs. and increase profits for the raiser more, grouping together Have a clear activity plan It will have the potential to negotiate with middlemen or food stores. And networking links allow exchange of knowledge.