Vol. 1 No. 1 (2026): January–June

Research Article

• Planned Behavior under Economic Pressure: Understanding College Students’ Intentions to Buy Second-Hand Digital Products

  Yuhang Chen, Yuanfeng Cai

  • pdf

• Factors Associated with Green Purchase Behavior Among the 1990s Generation: The Roles of Environmental Knowledge, Personal Attitudes, Media Influence, and Government Support

  Ziqi Qin

  • pdf

• The Impact of Social Media Promotional Activity Types and Design on User Experience and Participation Intention

  Yiru Chen , Aweewan Panyagometh

  • pdf

• Studying the Impact of Live-Streaming E-Commerce on Shift-ing Consumer Behavior

  Kanapat Matmalai

  • pdf

• The Influence of Campus Cultural and Sports Activities in Colleges and Universities on College Students' Satisfaction with Campus Life

  Linkai Yang

  • pdf