Research on Packaging Design of Luodian Agricultural Products based on Rural revitalization Strategy

บทคัดย่อ

Agricultural product packaging can both communicate value and activate rural economies. This study examines how packaging design grounded in the Rural Revitalization Strategy can enhance identity and market performance of Luodian County’s agricultural products in Guizhou, China. The objectives were: (1) to translate regional culture and ethnic characteristics into distinctive packaging identities; (2) to propose design interventions that balance aesthetics, utility, and green principles; and (3) to outline collaboration models among local government, enterprises, cooperatives, and universities. A mixed-method design was adopted: literature review on rural revitalization and packaging; mapping of Luodian’s product landscape; heuristic analysis of existing packages; and comparative case reading of culturally driven packaging from peer regions. Data were synthesized to derive a design framework addressing positioning, storytelling, materials, and brand architecture. Findings indicate four recurring bottlenecks template imitation, weak brand cues, insufficient green/transit considerations, and fragmented promotion while consumer preference tilts toward culturally expressive yet clear, functional packs.

          The paper proposes a place-based design toolkit (identity system, materials palette, motif library, and labeling standard) and a school-enterprise-government collaboration loop for prototyping and dissemination. Contributions are twofold: theoretically, it connects rural revitalization logics with packaging semiotics; practically, it offers implementable steps for local stakeholders to build recognizable, value-adding packs.