A comparative study of factors related to digital literacy and skills of personnel officers in Tha Bo Town Municipality, Nong Khai Province

Abstract

          This study aimed to compare the digital literacy and skills of personnel officers in Tha Bo Town Municipality, Nong Khai Province, classified by personal factors, including gender, age, educational level, position, employment status, departmental affiliation, and work experience. This study employed quantitative research design. Data were collected through questionnaires administered to a sample of 232 personnel. The sample size was determined using Taro Yamane’s formula at a 95% confidence level, and the participants were selected through simple random sampling. Descriptive statistics, including percentage, mean, standard deviation, and F-test, were used for data analysis.

          The findings indicated that personal factors, namely gender, age, educational level, position, and work experience, were significantly associated with digital literacy and skills. In addition, the study demonstrated that differences among personnel were associated with varying levels of digital knowledge, understanding, and skills, which may contribute to digital inequality within the organization. Based on these findings, it is recommended that Tha Bo Municipality formulate digital skill development policies tailored to the characteristics of each personnel group, while simultaneously enhancing digital technology infrastructure and fostering a digital organizational culture. Such measures would help improve administrative efficiency and strengthen public service delivery in the digital era.