Cultural Industry Literacy of Korean Wave of Suan Dusit University Students through Korean Food in Korean Drama Series

Abstract

The  objective of the research “Cultural  Industry  Literacy  of Korean  Wave of Suan Dusit University Students  through Korean Food in Korean Drama Series” is  to analyze  the Cultural Industry Literacy of Korean Wave of Suan Dusit  University Students through the representation Korean food in Korean Drama Series. The sample group consisted of 50 students from Suan Dusit University who were enrolled in the course "The Value of Happiness" during the first semester of the academic year 2024 (Section G1). The study collected data using rubric-based assessments and content analysis from the reports presented by students. The research methodology is  mixed methodology with an audience analysis.

The findings revealed that: 1) The overall score level  of  cultural industry literacy of the Korean Wave of Suan  Dusit  University  students  through Korean food in Korean Drama Series is at a good level. (mean= 84.90, standard deviation= 9.24)  2) Most students demonstrated strong abilities in critical thinking  and cultural industry  literacy  of  Korean  Wave  through  Korean  food in Korean Drama Series  in three key areas:  Access,  Analyze,  and Evaluate.  However, the  soft  power  of   the Korean Wave, making  some groups of students fascinated by  the  delicious image of Korean food that looks new,  strange,  delicious,  including the  gestures of the actors who  eat  Korean  food  with  sparkling  eyes  with  happiness,  can still influence the audience to want to eat Korean food following the Korean drama series.