Implementation of Bangkok Express Service

A case study of Bangkok Express Service at The Mall Lifestore Bangkapi, Bangkok

Abstract

This research aims to study the implementation of the Bangkok Express Service Point in providing services to the public and the performance of service providers at the Bangkok Express Service Point, The Mall Lifestore Bangkapi, Bangkok. The research method is qualitative. Data were collected by interviewing 6 people involved in providing services through descriptive interpretation. The results of the study found that the Bangkok Express Service Point was established through a collaboration between The Mall Bangkapi Complex Co., Ltd. and the Bangkapi District Office, which wanted to develop government services and facilitate people in requesting services from government agencies. The performance of service providers at the Bangkok Express Service Point was studied in 6 aspects: 1. The location is suitable because it is in a community with a large number of people congregating, which is considered a proactive service. 2. The number of personnel is sufficient for the type of work provided. 3. The service system includes the internet system, a system linked to the ID card and population registration databases. Equipment and tools include cameras, fingerprint scanners, and card production machines that can support service users. 4. Public relations: There is widespread public relations through various online media, such as Facebook. 5. Symbols or signs, such as signs, service procedures, etc., are sufficient for the operation. 6. Regarding the payment of fees, service recipients must pay the fees in accordance with the Ministerial Regulations.