New Public Service

A case study of Suanluang District Office, Bangkok

Abstract

This research aimed to study the new public service methods, study the satisfaction of the public towards the new public service, and study the guidelines for the development of the new public service of Suan Luang District Office, Bangkok. This research was qualitative research by analyzing document data and interviewing 9 key informants. The research results found that 1) the public service methods of Suan Luang District Office were consistent with the concept of Denhardt and Denhardt (2008) that the new public service is a tool that can be used to make work more efficient. It has 7 important characteristics as follows: 1.1) Serving citizens, not customers 1.2) Seeking public benefits 1.3) Valuing citizenship more than entrepreneurship 1.4) Thinking strategically and acting democratically 1.5) Realizing that responsibility is not easy 1.6) Providing services more than directing 1.7) Valuing people, not just products 2) The public was satisfied with the new public service methods of Suan Luang District Office, which were consistent with the new public service concept of Denhardt and Denhardt (2008), such as easier access to services, faster service, and responsiveness to needs. Respecting the rights and fairness of the people without emphasizing profit or benefits like entrepreneurs, participating in decision-making, and 3) Guidelines for developing new public services of Suan Luang District Office are consistent with the concepts of Denhardt and Denhardt (2008) as follows: 3.1) Using technology and digital technology, 3.2) Services that are easily accessible, increasing convenient services, 3.3) Improving work processes, reducing complicated work steps, 3.4) Developing infrastructure for convenience and safety, 3.5) Public participation.