Korean food enjoys us: culture industry in Korean series

Abstract

This article is a study of Korean food in the selected Korean series by analyzing it with the cultural industry concepts. Its objective is to explain a cultural production as it tends to make Korean culture wave to be a standardization of lifestyle. The Korean culture wave not only allows the audience to absorb Korean food culture, but also harmonizes the drama world with the real world.

The study methodology begins with gathering information from selected documents. The results of this study have found that Korean series create delicious images of Korean food as the standardization of lifestyle. Audiences can cook Korean food like a drama series by creating  experiences from Korean food cooking  in real life.

In addition, the Korean wave also allows viewers to immerse themselves in Korean food culture. The audience can taste the food which is the same menu as seen in your favorite drama series.

The Korean wave reconciles the drama world with the real world. The viewers feel rejoice in watching the drama series. They realize that life in a drama series is no different from real life. The viewers can get direct experience from the food tour following the Korean dramas.

Finally, the cultural industry concepts provide a clarity of Korean cultural production as mass commodity and a critique that the Korean wave is concealed the sales of Korean food and tourism products.