Deciding on the Mayor: Political Marketing Strategies
คำสำคัญ:
Political Marketing Strategies; Deciding on the Mayor; Municipality; Mayor; Marketing Strategiesบทคัดย่อ
Political marketing which the politicians apply to find the people’s needs, and modify behaviors to meet the people’s needs, including communication strategies and approaches to political achievement goals. The research will provide an overview of political marketing Strategies and study the relationship between political marketing Strategies affecting deciding on the mayor. Mixed method research on qualitative collections came from documentary and interview questionnaires of key informants, and quantitative surveys by questionnaire of the samples. Political marketing Strategies are “Key” to factors such as voter segmentation, candidate positioning, strategy formulation and implementation, and polling. The relationship between political marketing Strategies affected in deciding on the mayor has to positive relationship to statistically significant. Ultimately, the political environment, politically affected groups, and technology will influence strategy, and the full presentation of facts will help to make the effectiveness of deciding on the mayor. Ultimately, the political environment, politically affected groups, and technology will influence strategy, and the full presentation of facts will help make effective voting decisions.
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