The K-pop Music Industry Strategy for the Development of the T-pop Music Industry for Chinese audience: A case of GMM Grammy
คำสำคัญ:
T-pop music industry, Chinese audience, development, business modelบทคัดย่อ
This study examines the impact of K-pop's business model on T-pop's development, focusing on its growing fan base and cultural identity. While T-pop incorporates traditional Thai elements into modern pop music, it faces challenges in expanding its influence. This study will analyze these challenges and propose solutions through interviews with music industry experts and a questionnaire survey of Chinese students at Thai universities. By engaging experts and audiences, this study aims to understand market trends and the evolving relationship between producers and audiences.
This study aims to develop a strategic business model for the Thai music market to guide T-pop's expansion to Chinese audiences. The study aims to identify T-pop's target Chinese demographic and analyze K-pop's key success factors to help T-pop attract Chinese youth in Thailand.
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