A Survey of Muslim Tourists' Satisfaction with Tourism Services in Thailand

Abstract

The purpose of this study was to study the level of satisfaction of Muslim tourists with tourism services in Thailand. The factors affecting satisfaction are considered, including halal food service. Religious and cultural accommodating, quality of service and hospitality, cleanliness and safety, and accessibility and travel. The research used data collection methods from a sample of 400 Muslim tourists visiting Thailand. Using questionnaires as a tool to collect data.

The results of the study showed that Muslim tourists have a high level of satisfaction with services that support religion and culture, such as the provision of appropriate prayer places and standard halal food services, as well as satisfaction with the quality of service and friendly and efficient hospitality. The cleanliness and safety of tourist attractions have also received good feedback, although access to attractions and travel are still diverse in opinions, which need to be further developed. The results of the study suggest that the development    of information on halal food and services that meet the religious and cultural needs of Muslim tourists can increase satisfaction and promote sustainable tourism growth in Thailand.

The results showed that the factor that most affected the satisfaction of Muslim tourists was the halal food service. Religious and cultural support and cleanliness of tourist attractions. The presence of facilities that meet the principles of religion. And showing respect for religion has a direct effect on the level of satisfaction of tourists. The recommendations from this study are to improve and develop services that meet the specific needs of Muslim tourists. To enhance the travel experience.