The Promotion of Cultural Tourism of Ethnic Groups in Phetchabun Province

Abstract

This research article aims to (1) analyze the cultural capital of ethnic groups, (2) develop tourism products and activities based on the cultural capital of ethnic groups, (3) enhance cultural capital in relation to the improvement of the quality of life of ethnic groups, and (4) propose guidelines for promoting cultural tourism of ethnic groups. This study employs qualitative research methods, with key informants including 60 stakeholders involved in tourism related to ethnic groups, and survey respondents representing ethnic groups who are heads of families from three communities, with 20 people from each community, totaling 60 participants. The data collection tools include questionnaires and in-depth interviews. Data analysis utilized descriptive statistics and content analysis. The study's findings reveal that: 1) The cultural capital of ethnic groups consists of two types: (1) tangible cultural capital, which includes art forms associated with housing, clothing, food, household items, and occupational tools, clearly seen in handicrafts and clothing; (2) intangible cultural capital, which includes values, beliefs, language, customs, and local wisdom. 2) The development of tourism products and activities based on the cultural capital of ethnic groups presents products transformed through local wisdom and tourism activities that inspire tourists, incorporating traditional forms to create new patterns that are then transformed into clothing, enhancing aesthetic appeal. 3) The enhancement of cultural capital in relation to the quality of life of ethnic groups focuses on improved living conditions, increased income, and employment through activities such as (1) providing knowledge about tourism, (2) brainstorming ideas for managing tourism sites, and (3) allowing ethnic groups to define tourism routes. 4) Guidelines for promoting cultural tourism of ethnic groups include: (1) promoting management aspects, (2) revitalizing tourism sites and activities, (3) developing the potential of tourism personnel, (4) proactive public relations and marketing, (5) creating tourism networks, and (6) introducing tribal products to tourist destinations.