Non-Good Food Consumption Behavior of Mahasarakham Rajabhat University Students

Abstract

          The study of consumer behavior is rooted in the purchasing behavior of consumers. It represents three different roles: user, payer, and buyer. Research has shown that consumer behavior is difficult to predict. Even by experts in that field. Relationship marketing is one of the most valuable and influential areas for analyzing consumer behavior. This research aims to study the Unhealthy food consumption behavior of students at Maha Sarakham Rajabhat University The sample group used in the study is There were 202 students from the Faculty of Political Science and Public Administration. This study used questionnaires as a tool to collect data. Quantitative data were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation. As for the qualitative data, content analysis was used and presented descriptively. The results of the research found that overall, there was a very low mean (Mean = 1.6122) and low standart deviation  (S.D. = 0.42275), which indicates the overall poor food consumption behavior of Maha Sarakham Rajabhat University students. with a very low average score on all items If you want to improve the health and consumption behavior of students It may be necessary to encourage and advise students to adopt healthier consumption habits in the future.