Design Thinking and Cultural Innovation as Strategic Catalysts for Managing Creative Technology in Local Creative Economy Development
คำสำคัญ:
Design Thinking, Cultural Innovation, Strategic Catalysts, Managing Creative Technology, Local Creative Economy Developmentบทคัดย่อ
Local creative economies must balance cultural preservation with continuous innovation, yet the integrated mechanisms linking design capability, cultural transformation, and technology management remain insufficiently examined. This study investigates how Design Thinking, Cultural Innovation, and Creative Technology Management collectively shape organizational innovation capability and creative economy outcomes. A mixed-methods approach was employed with 300 participants from diverse local creative organizations. Quantitative analyses including descriptive statistics, correlation analysis, and Structural Equation Modeling (SEM) showed moderate to high levels across all competencies and confirmed significant positive relationships among constructs. SEM results demonstrate that Design Thinking enhances both innovation performance (β = .41, p < .001) and Cultural Innovation (β = .52, p < .001), while Creative Technology Management mediates the conversion of cultural value into scalable economic outcomes (β = .27, p < .01). Qualitative thematic analysis further supports these findings, revealing community co-creation, cultural meaning-making, and technology-enabled amplification as central mechanisms. Overall, the integration of human-centered design, culturally grounded innovation, and adaptive technology management provides a strategic foundation for sustainable local creative economy development. The study contributes conceptually by clarifying how design, culture, and technology co-evolve, and offers practical implications for strengthening innovation capabilities within creative ecosystems.
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