The Study of Personal Factors Affecting Chinese Tourists' Decision to Visit Wat Phra Kaew after the COVID-19 Situation

Abstract

This research aimed to study the different personal factors affecting the decision to travel to Wat Phra Kaew of Chinese tourists after the COVID situation. The sample group used in the research was 400 Chinese tourists who visited Wat Phra Kaew. A questionnaire was used as a data collection tool. The statistics used for data analysis included frequency distribution, percentage, arithmetic mean, and standard deviation. The hypothesis testing on the different personal factors affecting the decision was performed using a one-way ANOVA. The research results found that most Chinese tourists were female, aged 21-30, and had a bachelor's degree. Most of them were students and would invite others to visit Wat Phra Kaew the most. Most of the sources of information came from recommendations from other people. The hypothesis testing found that different personal factors in terms of education level affected the decision to travel to Wat Phra Kaew after the COVID situation.