Business Administration Based on the Practice of Dana Parami

Authors

  • Sirin Gunyaviriya Lor Yaowaraj Bangkok
  • Chisa Gunyaviriya Lor Yaowaraj Bangkok

Keywords:

Business, Administration, Business Administration, Dana Parami

Abstract

            This academic article aimed to explore the meaning of Dana Parami within the context of Theravada Buddhism, analyze the ethical concepts related to business administration, and synthesize a conceptual framework called the “D.A.N.A. Model” for organizational management centered on the principle of giving. Dana Parami, regarded as the foundational perfection among the ten perfections (Paramis) of a Bodhisattva, referred to the act of giving with pure intention for the benefit of others, without expecting anything in return. This concept was found to be applicable to the business world through the development of socially responsible organizations that focused on creating shared value with stakeholders and were driven by ethical leadership. The author proposed various levels of applying Dana Parami, ranging from material giving, the sharing of knowledge (Dhamma), to the practice of forgiveness. A new body of knowledge was synthesized, linking the principle of Dana Parami with contemporary management theories. The article suggested that business administration based on Dana Parami not only fostered a culture of compassion and selflessness within organizations but also served as a transformative process from the pursuit of profit to the sustainable development of quality of life for executives, employees, and society at large. Ultimately, the study offered a pathway toward sustainable and equitable business practices.

 

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Published

06/30/2025

How to Cite

Gunyaviriya , S. ., & Gunyaviriya, C. (2025). Business Administration Based on the Practice of Dana Parami. Institute of Sufficiency Journal, 2(6), 49–60. retrieved from https://so16.tci-thaijo.org/index.php/IS-J/article/view/2028

Issue

Section

Academic Article