The Application of the Four Noble Truths in Business Operations

Abstract

      This article aims to study and apply the Four Noble Truths to business management, emphasizing problem-solving and enhancing organizational potential and sustainability. The research was conducted through qualitative methods by analyzing relevant documents and concepts. The findings reveal that the Four Noble Truths serve as a conceptual framework for systematically addressing business challenges. The process involves identifying problems (Dukkha), investigating their root causes (Samudaya), setting clear objectives for resolution (Nirodha), and formulating actionable plans (Magga). The research also developed the WISE model as a new body of knowledge to facilitate the application of these principles in business contexts. The WISE model consists of four key steps: Witness the Problem (identifying and acknowledging issues), Investigate the Cause (analyzing root causes), Set the Goal (establishing clear objectives), and Execute the Solution (implementing actions). This model enables organizations to resolve challenges systematically while balancing profitability and sustainability. The article highlights the potential of Buddhist principles to create long-term value in modern business contexts.