Logistics Factors Affecting the Efficiency of Transportation Services and Customer Satisfaction of a Freight Company in Suphan Buri Province

Authors

  • Sunantha Wannawong Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi
  • Soraya Supaphol Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi
  • Laddawan Someran Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi
  • Benjamas Nakwong Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi

Keywords:

Logistics Factors, Efficiency of Transportation Services, Customer Satisfaction

Abstract

This research examines logistics factors affecting transportation service efficiency and customer satisfaction for a freight company in Suphan Buri Province. A survey of 400 customers, determined by Taro Yamane's table with a 95% confidence level, was conducted using questionnaires. Data analysis included frequency, percentage, mean, standard deviation, and multiple regression analysis. Key findings indicate that logistics factors—service provision, transportation, and logistics communication—significantly influence transportation efficiency (63% predictive power). Additionally, transportation efficiency and specific logistics factors like customer service and communication significantly impact customer satisfaction, each with a predictive power of 60%, all statistically significant at the 0.05 level.

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Published

2024-11-01