A Model for Promoting Muslim-Friendly Tourism in Thailand
Keywords:
Muslim-friendly tourism, Tourism Promotion, HALAL ModelAbstract
Abstract
Muslim-friendly tourism has emerged as a rapidly growing trend in the global tourism industry, particularly in Thailand, which possesses significant potential to attract Muslim tourists from around the world. This academic article analyzes the trends, potential, and challenges associated with the development of Muslim-friendly tourism in Thailand. Using a literature review methodology, the study synthesizes credible academic sources to propose strategic approaches for promoting this emerging tourism segment. The findings introduce the HALAL Model, an integrated conceptual framework comprising five key components: H – Hospitality, emphasizing respectful and culturally sensitive service; A – Accessibility, ensuring the provision of religious facilities such as prayer rooms and Qibla indicators; L – Lifestyle Compatibility, promoting tourism activities aligned with Islamic principles; A – Authentic Halal Food, advocating internationally certified halal food standards; and L – Learning and Communication, fostering intercultural understanding through education and effective communication.This model serves as a strategic tool to guide policy-making and service development that effectively address the unique needs of Muslim tourists, while positioning Thailand as a leading regional hub for Muslim-friendly tourism in Asia customers.
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