Creating Customer Engagement Towards Providing Better Servicesof the Organization

Abstract

          Customer engagement It is an expression of thought. Emotions and behavior of customers towards a brand or business organization And customer engagement will result in customers becoming slow in buying behavior and becoming loyal to the brand. Customer engagement increases brand loyalty. The future trend of buying products or services and recommendations about products and services to family or friends and acquaintances are considered to be the results that business organizations want from building engagement with customers. Findings: There are 5 levels of customer engagement, starting with the customer purchasing products and services. Then there will be loyalty and repeat purchases. Later, they are ready to purchase other products in the company's product line. Step 4: Recommend to others the opportunity and the last level is to support and advise whenever there is a chance. Steps 3-5 are the stages where customers become attached to the product. Customer engagement is structured similarly to rapport. But customer engagement has a broader structure. The structure of the relationship focuses on the interaction between the customer and the customer. When they only knew each other by accident While the structure of the relationship and customers include the interaction of customers with the business organization or brand. Therefore, the results include the purchase intention of the customer. Therefore, the result of the relationship consists of the purchase intention of the customer. Increased customer satisfaction.
          Knowledge, building good relationships with customers To create a good image in operations This creates expectations for receiving services in the future. Find customer needs and convey such needs to every customer group, every relevant operating process, including accepting objections from customers Strengthen satisfaction and good engagement among customers. Analyze customer satisfaction with services to compare customer satisfaction and use customer voice data to solve overall problems. In order to develop the customer group even further in the future.
          In short, customer engagement is a factor in slow shopping behavior and brand loyalty. And it is an indication of the trend in purchasing products or services, quantity and quality of products. Create results for business organizations by building relationships with customers. It starts with customers purchasing products and services. to be loyal and ready to buy other products in the company Recommending others to have the opportunity And the last level is to support and advise whenever there is a chance. To the point where customers become attached to the product. Customer engagement is a broad construct focused on interactions between customers and each other.