Published: 2026-08-16

Full Issue

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Research Articles

Factors Influencing Decision to Adopt Paid Cloud Services

Achara Sornnery, Piyaphan Changwatchai

1-14

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Product Attributes of Melon Liquor Affecting Consumers’ Purchase Preferences

Wanpimon Issara, Kulapa Kuldilok, Chakrit Potchanasin

15-32

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The Causal Factors Influencing Innovative Behavior of Relationship Officers at a Commercial Bank in the Bangkok Metropolitan Area

Porntip Tangnavadee, Amarin Tawata

33-46

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Factors Affecting the Job Performance of Personnel Using the DMSC Payment System in the Department of Medical Sciences

Pranpreeya Kongkum, Pattaraporn Pongsaporamat

47-60

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A Study of Consumer Behavior in Choosing Food Delivery Applications in Bangkok Metropolitan Area

Kanokporn Reungwan, Nattanicha Chairassamee

61-72

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Service Quality as a Second-Order Construct Influencing Repurchase Intention through Customer Satisfaction among Full-Service Airline Passengers at Suvarnabhumi International Airport

Prachayapachara Wan-Uta

73-90

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Factors influencing Sustainable Competitive Advantage in Hotel Industry of Chiang Mai

Nichanan Somboon, Pornlapas Suwannarat

91-106

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Applying Good Governance Principles to Create a Sustainable Organizational Culture: A Case Study of Sukhothai Provincial Administrative Organization

Pornpiroon Banlang, Natthanon Thavisin, Sunitda Tesniyom

107-118

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The Causal Influence of Rule of Law-Based Administration and Legal Rights Protection Behavior on the Acceptance of Authority and Organizational Image among Personnel in Technological Universities

Premsri Janmanee, Choopak Pangtaisong, Rapeephat Srisilaruk, Natratanon Kanraweekultana, Krisana Kimlengchiu

119-130

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Influence of Work Motivation on Organizational Commitment of Personnel at Bang Khu Wat Municipality Mueang Pathum Thani District, Pathum Thani Province

Namon Muanboon, Natthanon Thavisin, Sunitda Tesniyom

131-142

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