Managing the Grassroots Economy Towards the Center of the Mekong River Basin in the Upper Northeastern Region

Abstract

This research aims to study (1) the management of the grassroots economy towards the center of the Mekong River Basin, (2) the factors affecting the management of the grassroots economy towards the center of the Mekong River Basin, and (3) the management approach of the grassroots economy towards the center of the Mekong River Basin in the upper northeastern region. This study is mixed-method research. The instruments used to collect data include questionnaires and interviews. The statistics used for data analysis include means, standard deviations, multiple regression analysis, and descriptive analysis. The results of the study found that the management of the local economy in the Mekong River Basin is at a moderate level overall, ranked from most to least as follows: cooperation, In terms of volunteer behavior and promotion and development, respectively. Factors affecting the management of the grassroots economy to the center of the Mekong River Basin, including human resource development (X4), information technology (X3), and management (X1), with coefficients of predictors in the raw scores (b) equal to .425, .278, and .044, respectively. The management guidelines for the grassroots economy to the center of the Mekong River Basin found that (1) there should be after-sales service, (2) there should be buildings or groups of buildings that develop mixed-use areas and shopping malls, (3) products sold in shopping malls should be modern, (4) there should be the introduction of technology that takes into account the impact on the environment systematically, (5) create public participation, public relations for trade that investors come to develop the city throughout the development, focusing on supporting tourism in the management of trade, investment, and tourism effectively.