Factors Influencing the Decision to Purchase Pet-Friendly Condominiums in Bangkok

Abstract

This study examined consumer behavior and factors influencing the purchase of pet-friendly condominiums in Bangkok. Data were collected via online questionnaires from a convenience sample of 400 individuals who had recently purchased or intended to buy a condominium in the Bangkok area. Descriptive statistics and the Logit Model were performed to draw the empirical findings. The results revealed that the majority of respondents were females aged 31–45, holding a bachelor’s degree, cohabiting, and earning a monthly income between 30,001 and 40,000 THB. In terms of behavior, most individuals sought a primary residence, preferring one-bedroom units (under 30 sq.m.) with glass partitions in Northern Bangkok. While location was the most critical factor overall, the logit model analysis at a 0.05 statistical significance level indicated that purchase decisions were significantly and positively influenced by income levels, the availability of pet-centric facilities (e.g., pools and gardens), and recommendation articles/reviews. Conversely, perceived price premiums and the involvement of others in the decision-making process negatively impacted purchase probability. Furthermore, the findings indicated a higher preference for second-hand units over newly built properties. Real estate developers should, therefore, prioritize functional pet-specific common areas, implement value-based pricing strategies, and utilize in-depth reviews from actual pet owners to effectively stimulate market demand.