Data Management and Information Technology Impacting the Digital Transformation of Personnel in Lan Hoi Subdistrict Administrative Organization Sukhothai Province

Abstract

This research article aims to (1) examine the levels of data and information technology management among personnel of the Lan Hoi Subdistrict Administrative Organization in Sukhothai Province; (2) investigate the factors influencing their digital transformation; and (3) propose guidelines for data and information technology management to support this transformation. This research employed a mixed-methods approach, combining quantitative and qualitative research. Questionnaires and interviews were used as data collection tools. The quantitative sample consisted of 51 personnel from the Lan Hoi Subdistrict Administrative Organization, with data collected from all personnel and 10 key informants. The qualitative research was conducted using this method. Data analysis employed descriptive statistics, multiple regression analysis, and content analysis. The research results found that: (1) the levels of data management and information technology management among personnel of the Lan Hoi Subdistrict Administrative Organization in Sukhothai Province were overall high; (2) the factors affecting data management in the context of digital transformation in the Lan Hoi Subdistrict Administrative Organization included variables related to data storage and maintenance, as well as data access and utilization, which together had a predictive power of 99.70 percent with statistical significance at the .05 level; (3) guidelines for managing data and information technology indicated that the organization is in the process of adapting to digital government by using technology to support core tasks, thereby increasing the efficiency of public services. However, the data system remains fragmented, lacks connectivity, and faces limitations in terms of budget, infrastructure, and the digital skills of personnel. Therefore, it is necessary to create a central database, develop infrastructure, and enhance the capabilities of personnel to ensure that the transition is sustainable and cohesive within the organization.