Enhancing Community Economy through the Development of a Green Community Market in Koeng Subdistrict

Abstract

This study aims to investigate strategies for developing the green market into a central hub for distributing safe agricultural products and community-based goods, as well as to promote community participation in sustainable market management. The research employed a qualitative approach and collected data from 30 key informants, including local entrepreneurs, consumers, local administrative agencies, and relevant network partners. Data were gathered through questionnaires, in-depth interviews, and participatory observation. The findings reveal that 1) The green market plays a significant role in increasing household income, promoting the consumption of safe food, and strengthening consumer confidence. 2)Network partners from the public sector, private sector, and academic institutions support product standardization, quality certification, packaging development, branding, and online marketing, enabling the market to reach a wider consumer base. 3)Key challenges include maintaining consistent product standards, improving waste management systems, enhancing public relations, and strengthening the marketing skills of local entrepreneurs. 4)Recommended development strategies include upgrading standards for organic and community products, utilizing digital media for product promotion, implementing participatory market management driven by the community, and designing an environmentally friendly market space-such as reducing plastic use and improving waste management at the source.