Strategies For Pricing and Specifying Computer Equipment Based on Government Standard Criteria

Abstract

The objectives of this research were: 1) to study strategies for determining the pricing of computer products based on the standard criteria for computer procurement in government agencies; 2) to study strategies for determining the specifications of computer products based on the standard criteria for computer procurement in government agencies; and 3) to develop strategic solutions to address procurement challenges between government agencies and private sector companies. This study is qualitative research that applies in-depth interviews (IDI) with (1) 3 government officials, including a procurement department supervisor, an IT executive, and a computer science officer; (2) 3 computer wholesale distributors; and (3) 4 computer vendors or brand owners. Additionally, a focus group discussion (FGD) was conducted with 6 participants who are computer business operators, including business owners, sales managers, and computer product sales staff. In total, there are 16 participants. The results of this study revealed that the researcher was able to determine 3 main strategies for computer entrepreneurs. The results of this study show that 1) Pricing strategies for computer equipment based on the computer standard criteria reveal that the key strategies involve adopting flexible pricing based on the standard reference price aligned with cost management across various components. 2) Strategies in determining specifications of computer equipment based on the computer standard criteria reveal that the key strategies comprise defining specifications that exceed the minimum requirements and proposing widely recognized and popular computer brands. 3) Strategic solutions for addressing procurement issues under the computer standard criteria between government agencies and computer business operators include establishing standardized quotation formats that incorporate value-added tax and related service fees, participating in the e-Bidding system as SMEs, and improving operational efficiency to ensure accuracy and responsiveness.