The Factors Affecting Work Performance of Product Consultants in Captain Coating Company Limited

Abstract

This research aims to study (1) work motivation factors and work performance of product consultants in Captain Coating Company Limited, and (2) the impact of work motivation factors on the work performance of product consultants. This study employs a quantitative research methodology using a structured questionnaire to collect data from a sample of 207 product consultants selected through purposive sampling. The data were analyzed using descriptive statistics (mean and standard deviation) and inferential statistics (multiple regression analysis). The findings indicate that overall work motivation was rated at a high level. Among the motivation factors, the highest-rated aspect was occupational status, followed by personal wellbeing, management, job security, coworker relationships, nature of work, policies and administration, work environment, work success, responsibility, respect, salary and benefits, career advancement, and future advancement opportunities, respectively. The regression analysis revealed that four key motivation factors significantly influenced work performance at a 0.05 statistical significance level: work success, responsibility, personal well-being, and management. The results suggest that improving these factors can enhance employee performance, leading to better organizational outcomes. This study provides insights for management to develop effective HR policies to sustain and enhance employee motivation and productivity in the sales sector.