The Characteristics that Influence by Determining to Be an Entrepreneur in a Startup Business of University Students at Burapha University, Chanthaburi Campus

Abstract

The objectives of this research are as follows: (1) to study the entrepreneurial intention characteristics of startup businesses among students of Burapha University, Chanthaburi Campus, and (2) to examine the demographic factors influencing the entrepreneurial intention characteristics of startup businesses among these students, categorized by family occupation, academic year, and faculty of study. This study employs a quantitative research approach, collecting data from students in the Faculty of Science and Liberal Arts, Faculty of Marine Technology, and Faculty of Gems, with a total sample size of 295 participants. A questionnaire was used as the data collection tool, and the data were analyzed using descriptive statistics, including mean and standard deviation, as well as inferential statistics, specifically One-way ANOVA. The study found that: 1) Students exhibited a high level of agreement regarding entrepreneurial intention characteristics for startup businesses, with an average score of 3.79. Among the dimensions, entrepreneurial inspiration had the highest level of agreement, with an average score of 3.89, followed by learning motivation (3.84), self-confidence in potential (3.79), innovation capability (3.75), and risk-taking (3.71), respectively. 2) Demographic factors such as family occupation and academic year significantly influenced entrepreneurial intention characteristics at a statistically significant level. However, differences in the faculty of study did not result in significant differences in entrepreneurial intention characteristics.