Product packaging development: Mudmee Silk Products of Thai Silk Community Enterprise Group Nong Takian Bon Subdistrict, Watthana Nakhon District, Sa Kaeo Province Project to Enhance the Standards of Sustainable Community Product to an Online Platform

Abstract

This research aims to (1) develop packaging for Mudmee silk products, the Mulberry Silk Product Development Community Enterprise Group Nong Takian Bon Subdistrict Watthana Nakhon District Sa Kaeo Province, and (2) expand marketing through online platforms for Mudmee silk products, the Sericulture Products Community Enterprise Development Group Nong Takian Bon Subdistrict Watthana Nakhon District Sa Kaeo Province. This research is qualitative research. There is a research tool which is a semi-structured interview. The target group is the leaders and members of the Ban Mai Thai group Nong Takhian Bon Subdistrict, Mueang District, Sa Kaeo Province that comes from Purposive Sampling total 10 people. Then the information gathered from interviews and various related documents were used for data analysis. By analyzing content data with Content Analysis and checking the reliability of the data using Data Triangulation. The research results found that 1) Manufacturers and consumers want packaging that is beautiful and timeless, use environmentally friendly materials and can prevent damage well. The researcher therefore designed the packaging for the Mudmee silk product to be a blue box with weaving patterns as part of the packaging box's elements to convey the uniqueness of the silk's wire Mudmee along with clearly specifying the components of the product. 2) Expand marketing online platforms including Facebook and TikTok. It was found that it was able to create effective participation between producers and consumers. From comparing the number of followers before and after the operation, it was found that Marketing improvements on Facebook saw a 150% increase in reach, while TikTok saw a 36.9% increase in follower reach. It shows that the use of social media can effectively promote the marketing of community products.