Study of The Community in The Pottery Village Area of Ban Wang Tua, Khon Kaen Province

Abstract

The objectives of this research article are (1) to study the pottery community at Ban Wang Tua, (2) to study the pottery at Yai Kong Shop, and (3) to develop public relations media for the pottery shop at Ban Wang Tua, Wang Chai Subdistrict, Nam Phong District, Khon Kaen Province. This research is qualitative research. Data were collected using an interview form. The results of the study found that 1) Ban Wang Tua community is a community that has a rich source of clay. Suitable for making pottery. As a result, in the past, people in Ban Wang Tuan village had a career producing pottery throughout the village. Until causing economic toxicity causing income to decrease; As a result, people in the community do not have money to continue making pottery. Make people in the community stop doing this job. Yai Kong's shop is considered to preserve pottery making as the main occupation for earning a living for the family. which is considered successful in production and export and sell pottery And Yai Kong's shop is also a learning center for the community in making pottery. And it is a source of encouragement for community people to earn income from making the community an OTOP community. People come to study and visit. This results in the community being more well known. Development of public relations media through online media It is a method of public relations that can make people easily accessible. The production team has chosen to use the platforms YouTube, Facebook, Instagram and TikTok. By posting public relations on internet platforms, it is considered to help present organizational information. and reach a large number of new customers in a short time in a more expansive scope.