DEVELOPMENT OF AN ARTIFICIAL INTELLIGENCE-BASED INNOVATION MANAGEMENT MODEL FOR SCHOOL ADMINISTRATORS TO ENHANCE STUDENTS' INNOVATOR COMPETENCIES UNDER NONG KHAI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Authors

  • Anan Phannuek Nong Khai Primary Educational Service Area Office 1, Thailand

Keywords:

Innovation Management, Artificial Intelligence, AI Leadership, Innovator Competency, School Administration

Abstract

This research aimed to 1) investigate the current conditions, desirable conditions, and priority needs of artificial intelligence-based innovation management for school administrators, 2) develop an artificial intelligence-based innovation management model to enhance students’ innovator competencies, and 3) evaluate the quality of the developed model. The research employed a Research and Development (R&D) approach using mixed methods research. The sample consisted of 317 teachers and educational personnel under Nong Khai Primary Educational Service Area Office 1, and 9 experts participated as key informants. The research instruments included an interview form, questionnaire, and model evaluation form, with a reliability coefficient of 0.98. Data were analyzed using mean, standard deviation, Modified Priority Needs Index (PNI_modified), factor analysis, and content analysis.
The findings revealed that: 1) the current condition of AI-based innovation management was at a moderate level (x̄ = 3.41, S.D. = 0.52), while the desirable condition was at the highest level (x̄ = 4.73, S.D. = 0.31). The highest priority need was AI leadership. 2) The developed model consisted of seven components: AI Leadership, Innovation Management, Data-driven Management, AI Professional Development, Innovative Learning Ecosystem, Network Collaboration, and AI Evaluation and Ethics. These components explained 74.86% of the total variance. 3) The model quality evaluation results were at the highest level (x̄ = 4.85, S.D. = 0.19). In addition, students’ innovator competencies after implementing the model were significantly higher than before implementation at the .05 significance level (t = 14.36, p < .001). The findings indicate that the developed model can be effectively applied as a framework for AI-driven school management and enhancing students’ innovator competencies.

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Published

2026-08-30

How to Cite

Phannuek , A. (2026). DEVELOPMENT OF AN ARTIFICIAL INTELLIGENCE-BASED INNOVATION MANAGEMENT MODEL FOR SCHOOL ADMINISTRATORS TO ENHANCE STUDENTS’ INNOVATOR COMPETENCIES UNDER NONG KHAI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1. ASEAN Journal of Education and Human Development, 1(4), 1–20. retrieved from https://so16.tci-thaijo.org/index.php/AJEHD/article/view/4366

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Research Article