Thailand Islamic Journal

Perceived Value Influencing Brand Attitude and Purchase Intention of Luxury Goods in Thailand

2025-10-01T10:40:02+07:00

The objective of this research was to examine the impact of perceived value on brand attitude and luxury goods purchase intention among consumers in Thailand, with brand attitude serving as a mediating variable. This study employed a quantitative research design, collecting data from 400 respondents who had experience purchasing luxury products. A structured questionnaire was utilized, which was validated for content validity and statistical reliability. Data were analyzed using Structural Equation Modeling (SEM).

The results revealed that perceived value exerted a direct and statistically significant influence on both brand attitude and luxury goods purchase intention. Moreover, perceived value indirectly affected purchase intention through brand attitude. The developed model explained up to 45% of the variance in purchase intention. The findings highlight the importance of consumer psychological factors, particularly emotional and social value perceptions, in shaping brand attitude and purchase behavior toward luxury goods in Thailand. Therefore, businesses should emphasize enhancing perceived value and cultivating positive brand attitudes in order to gain a strategic advantage in the luxury goods market, which continues to show growth potential even amid economic uncertainty.

The Image of the Thai Halal Industry in the Dimension of Tourism and Hospitality

2025-09-02T10:54:31+07:00

The research, titled "Analysis of the Image and Competitiveness of the Thai Halal Industry: A Case Study of the Tourism and Services Sector," aimed to (1) analyze the current image of the Thai Halal industry, (2) study factors affecting image in the tourism and services dimensions, and (3) propose guidelines for developing a sustainable image of the Thai Halal industry. This quantitative research utilized a questionnaire to collect data from a sample of 400 respondents, calculated using Yamane's (1967) formula. The sample consisted of tourists and consumers with experience with Halal products and services in Thailand. Descriptive statistics and multiple regression analysis were used to analyze the data.

The results revealed that the image of the Thai Halal industry was high (mean = 4.12), with the highest scores for the credibility of Halal certification standards and the quality of products and services. Factors significantly influencing image at the 0.05 level included service quality, marketing communications, and Muslim-friendly facilities, all of which positively influenced the image of the Thai Halal industry. The image development guidelines derived from this research include four key areas: (1) Creating a distinct "Halal Thailand" brand identity; (2) Improving service standards and personnel quality; (3) Developing infrastructure and facilities suitable for Muslim tourists; and (4) Promoting cooperation between the public, private, and community sectors. In summary, the Thai Halal industry has high potential to compete in the global market. Continuous strategic development in terms of quality, standards, and image will build confidence and enhance the country's sustainable competitiveness.

Service Quality Management Innovations in the Hajj Industry: An Empirical Investigation of Food and Accommodation Services for Thai Pilgrims

2025-09-15T11:33:29+07:00

This study aims to examine the consumption experiences and satisfaction levels of Thai pilgrims regarding the quality of food and accommodation services in Makkah and Madinah, within the framework of cultural studies and Hajj service industry management. A quantitative research design was employed, with data collected from a sample of 400 Thai pilgrims during the 2023 Hajj season.

The findings reveal that pilgrims reported a high overall level of satisfaction with both food and accommodation services. In Makkah, the mean satisfaction scores were 3.16 for food services and 3.04 for accommodation services, with cleanliness and the overall environment identified as key strengths. However, notable limitations included the quality of desserts, elevator systems, and room balcony facilities. In Madinah, the overall satisfaction level was recorded at 3.09, with accommodation location emerging as a major strength, while food taste remained a primary area of concern. This study proposes innovative approaches to menu development and facility management aimed at enhancing service quality standards and strengthening the competitiveness of Thai Hajj service providers within the context of international service management.

The The Impact of Educational Information on Primary Education

2025-10-22T16:17:34+07:00

This study used a mixed research method to reveal the multidimensional characteristics of the development of informatization in primary education in China and its pedagogical impact through a systematic analysis of 1,325 valid questionnaires, 36 in-depth interviews, and 8 typical cases in 6 provinces of the country. The quantitative study showed that education informatization significantly improved students’ academic performance (β=0.32, p¡0.01) and independent learning ability (Cohen’s d = 0.45), but the imbalance of regional development was prominent, with a difference of 45 percentage points between urban and rural areas in the rate of equipment pro- vision. Qualitative analysis found that insufficient competence in teacher technology integration (TPACK) was a constraint, with only 38% of the teachers reaching the level of curriculum integration. Based on this, the study constructs a regional synergistic development model ’center-periphery’. It proposes a ’three-dimensional and six-phase’ teacher competence enhancement pathway, which provides a theoretical framework and a practical solution to promote the digital transformation of basic education.

Organ Transplant from A Deceased Donor to A Living Recipient in Light of Islamic Jurisprudence and Law of Thailand

2025-12-08T16:50:26+07:00

This research paper aims to explore organ transplantation from a deceased donor to a living recipient through the lenses of Islamic jurisprudence and Thai law. Given that this is a contemporary medical issue, the study examines it from both Islamic and Thai legal perspectives. The primary motivation for this research is the prevailing difference of opinion among Muslim scholars regarding the religious rulings on this matter. The study analyzes various scholarly views, their supporting evidence, and subsequent interpretations to foster understanding and resolve ideological disputes. The researcher employed a qualitative methodology, collecting and analyzing data from Islamic legal sources to reach a definitive conclusion. Additionally, an interview was conducted with a Muslim organ recipient who received an organ from a deceased donor to provide practical insights and maximize the research's utility. The findings of this research are as follows; 1 Islamic jurists’ opinions are divided into two; the first one being permissibility and the other being prohibition. 2 Both the sides differed regarding their perspective and analytic approach taken towards the evidence, which then becomes the readers’ duty to see towards which side do their inclinations fall. 3 According to Thai law, organ transplantation is legal and considered an act of charity.

A Strategy in Development of Moral Ethics for Ethnic Muslim Societies Through the Way of Ulama’ Nusantara

2025-12-08T16:35:34+07:00

The objectives of this research were: 1. to examine approaches for developing Islamic morality and ethics for Muslim societies based on the methods of the Nusantara scholars, and 2. to investigate strategies for developing Islamic morality and ethics for Muslim societies according to the perspectives of the Nusantara scholars.

The findings revealed that: 1) The holistic approach to developing Islamic morality and ethics of Nusantara scholars is a harmonious integration that takes into account the physical, spiritual, intellectual, and behavioral dimensions. 2) The strategies for developing Islamic morality and ethics proposed by Nusantara scholars or scholars in ASEAN countries can be classified according to their components as follows: (a) strategies related to external bodily actions, (b) strategies related to the mind and intellect, and (c) strategies related to manners and etiquette. Recommendations: The development of Islamic morality and ethics for Muslim societies should apply the approaches and strategies of the Nusantara scholars, emphasizing the integration of mind, intellect, speech, and physical conduct.