Journal of Public Administration Chiang Rai Rajabhat University

Conceptual Frameworks of Sustainable Urban Development: Proposals for Local Development

2025-06-26T16:19:04+07:00

This academic article aims to explain the conceptual framework for urban development, focusing on the integration of sustainable and concepts and highlighting the role of local administrative organizations as a key mechanism in driving urban development in accordance with the context of Thai society. A review and synthesis of urban development concepts in terms of sustainability at the local level. This review indicates that development with clear goals and systematic implementation can maximize resource efficiency while enhancing the quality of life for citizens across physical, economic, social, and environmental dimensions. Sustainably developed cities can reduce inequality and promote equitable access to basic services. Moreover, urban development should consider the connectivity and alignment between cities and local administrative organizations, while considering the specific context of each area. The key proposal of this article is that genuine decentralization of power to local administrative organizations should be pursued, enabling them to effectively and sustainably define, plan, and implement urban development according to the unique characteristics of their areas.

Development of integrated local development plan process of Pong-Ngam Subdistrict Administrative Organization, Mae Sai District, Chiang Rai Province

2024-11-19T13:56:53+07:00

This research aimed to (1) study the status of the integrated local development plan of Pong Ngam Subdistrict Administrative Organization, Mae Sai District, Chiang Rai Province; (2) study the problems in the integrated local development plan of Pong Ngam Subdistrict Administrative Organization, Mae Sai District, Chiang Rai Province; and (3) propose a guideline for the development of the integrated local development plan process of Pong Ngam Subdistrict Administrative Organization, Mae Sai District, Chiang Rai Province. This research was a quantitative research. The population studied was the village committee, totaling 265 people. The key informants were community leaders, local administrators, academic experts, related officers, and people with experience in local development plan preparation, totaling 15 people. The research instruments were questionnaires and focus group discussions. The statistics used for data analysis were frequency, percentage, mean, standard deviation, and analysis of data from focus group discussions to summarize the results of the study.

The research results found that (1) The conditions of the integrated local development plan preparation of Pong Ngam Subdistrict Administrative Organization are: the appointment of a committee to prepare the local development plan is correct and clear. In organizing the community forum, other government agencies are invited to listen and provide opinions with the public. The committee meeting to determine the development project/activities is in accordance with the public’s needs. In addition, a committee has been appointed to monitor and evaluate the implementation of the local development plan covering all relevant parties. (2) The problems of the integrated local development plan preparation of Pong Ngam Subdistrict Administrative Organization are: the lack of knowledge and understanding of the local development plan preparation process of the responsible officials, the allocation of a budget that is insufficient to meet the public’s needs, the lack of modern materials and equipment for recording and collecting data, and the preparation of the local development plan has many steps, causing delays and the inability to respond to the public’s needs in a timely manner. (3) The important guidelines for developing the integrated local development plan preparation process of Pong Ngam Subdistrict Administrative Organization are: the mobilization of relevant government agencies and sectors to jointly implement the local development plan at every step by giving the public an opportunity to participate in thinking, doing, making decisions, and receiving benefits, as well as the determination of the vision, mission, strategies, and guidelines for local development that are consistent and comprehensively linked. After the implementation of the local development plan, There should be regular monitoring and evaluation of local development plans covering all sectors, and importance should be given to publicizing local development plans to the public and relevant agencies.

Best Practices for Solid Waste Management of a Zero Waste Model Community: A Case Study of Ban Huai Nam Khun Village No. 17 Mae Fa Luang Subdistrict Mae Fa Luang District Chiang Rai Province

2024-11-19T14:00:14+07:00

This research aims to: 1) study the waste management process in the Baan Huai Nam Khun community, Village No. 17, Mae Fah Luang Subdistrict, Mae Fah Luang District, Chiang Rai Province, and 2) identify success factors in waste management in this community. The results indicate that the community waste management process follows the POLC management theory, including: (1) Planning: Community leaders plan initial waste management steps, primarily waste sorting into four categories following the 3R principle. (2) Organizing: All members are assigned roles in waste sorting and managing their own household waste, and a waste management committee has been established within the community. (3) Leading: Community leaders and the waste management committee encourage awareness among members and promote participation in waste management-related activities. (4) Controlling: The community places importance on evaluating outcomes and inspections, with support from the Mae Fah Luang Subdistrict Administration Organization for planning assistance and meetings.

Success factors include both internal and external components. Internal factors are (1) adherence to the POLC waste management process, (2) dedicated community leaders prioritizing the issue, and (3) strong community cooperation. External factors are (1) continuous support from local administrative organizations, providing knowledge and budgeting for problem-solving and data collection to aid analysis, contributing to the success of community waste management, and (2) the sustainability of waste-free community practices, including source waste reduction, recycling, reuse, and public campaigns promoting correct waste separation. Knowledge dissemination on waste management practices is also emphasized.

The People’s popularity of the people towards the Bhumjai Thai Party Ban Klueng Subdistrict, Bang Sai District, Phra Nakhon Si Ayutthaya Province

2024-09-26T14:46:48+07:00

The purposes of this research are to 1. Study the level of political popularity of the people towards the Bhumjaithai Party 2. Study the differences of personal factors affecting the political popularity of the people towards the Bhumjaithai Party Ban Klung Subdistrict, Bang Sai District, Phra Nakhon Si Ayutthaya Province. This research was a quantitative research using a questionnaire as a research tool and analyzing the data using a statistical method using a ready-made computer program. The total population used in the research was 2,012 people, calculated from a sample of 334 people, derived from the formula of Taro Yamane at a reliability level of 95% and a sampling error of .05. The sample was collected using a questionnaire as a tool for data collection. The statistics used for data analysis were percentage, mean, and standard deviation, Independent T-test, and One-way ANOVA. The research results found that 1) The level of political popularity of the people towards the Bhumjaithai Party Ban Klung Subdistrict, Bang Sai District, Phra Nakhon Si Ayutthaya Province consisted of 3 aspects: political party, candidate for the House of Representatives, and potential to be a source of support for urban development for the people. The overall results were at a high level. The mean value was 4.05 and the standard deviation was .676. 2) Personal factors in terms of income were related to political popularity, while personal factors in terms of gender, age, education, status, and occupation had no significant effect.

Improving Service Quality that Affects Tourists' Revisit Intention in the Digital Age: A Case Study of the Rajamangala University of Technology Trang Aquarium

2025-05-22T16:06:55+07:00

This research aims to (1) examine the level of service quality development that influences tourists’ revisit intention in the digital era, using Rajamangala Trang Aquarium as a case study, and (2) investigate the factors in service quality development that affect tourists' revisit intention. The study sample comprised 400 Thai tourists who visited the Rajamangala Trang Aquarium. Data collection was conducted using a structured questionnaire, which was validated for content validity through an Index of Item-Objective Congruence (IOC), with values ranging from 0.67 to 1.00, and for reliability using Cronbach’s Alpha, yielding an overall reliability coefficient of 0.950. Data analysis was performed using descriptive statistics and inferential statistics, employing a stepwise multiple regression analysis.

The findings reveal that (1) the overall level of service quality development influencing revisit intention in the digital era was rated at the highest level, and (2) the development of service quality in terms of online experience, offline experience, psychological and social factors, and integrated experiential engagement positively influenced tourists’ revisit intention. Among these, offline experience had the most significant impact, while the integration of digital and offline experiences played a crucial role in enhancing convenience and fostering tourists’ emotional connection with the aquarium, ultimately strengthening their intention to revisit in the future. This study offers practical recommendations, including developing digital platforms for promotion, organizing interactive online activities, and training staff in technological competencies, which can be applied in service strategy planning to effectively enhance visitor engagement and revisit intention.