Journal of Public Administration Chiang Rai Rajabhat University

Policy Recommendations for the Administration of the Civil Defense Volunteer Center under Si Don Moon Sub-District Administrative Organization, Chiang Saen District, Chiang Rai Province

2024-11-27T13:37:25+07:00

The objectives of this study were: 1) to examine the problems and obstacles in the administration of the Civil Defense Volunteer Center under Si Don Moon Subdistrict Administrative Organization, Chiang Saen District, Chiang Rai Province; and 2) to develop policy recommendations for the management of the Civil Defense Volunteer Center under the Si Don Moon Subdistrict Administrative Organization, Chiang Saen District, Chiang Rai Province. For the first objective, a quantitative research method was employed. The population, selected through purposive sampling, consisted of 87 personnel. The data were analyzed for frequency, percentage, mean, and standard deviation. and a qualitative research method was used. Nine key informants were selected through purposive sampling including executives of the Si Don Moon Subdistrict Administrative Organization, heads of planning and administration from the Chiang Rai Provincial Disaster Prevention and Mitigation Office, assistant directors of the Civil Defense Volunteer Center, center staff, civil defense volunteers, village heads, and community representatives. The data were collected through focus group discussions.

The results of the study found that 1) problems and obstacles in the administration of the Civil Defense Volunteer Center, Sri Don Moon Subdistrict Administrative Organization, Chiang Saen District, Chiang Rai Province the overall picture is at a moderate level. 2) Policy proposals for the administration of the Civil Defense Volunteer Center, Sri Don Muang Subdistrict Administrative Organization, Chiang Saen District, Chiang Rai Province. In terms of operational planning, it was found that should provide 2 percent of the population with volunteers and organize continuous training to develop volunteers. In terms of implementing the plan, it was found that should prioritize training in various forms of disaster prevention to continuously reduce the risk of disasters for the public. In terms of inspection or assessment, it was found that should assign personnel to perform routine tasks as a cycle to check readiness, prepare tools, equipment, and devices for disaster prevention and relief so that they can be operated immediately, and practice regularly. In terms of improvement and development, it was found that when the disaster is over, there should be a meeting to debrief specific groups immediately after the mission is completed (Hotwash), and there should be a debriefing of the overall organization again when the mission is completely completed (AAR).

Guidelines for Enhancing the Efficiency of New Public Management of Village Committee in Doi-Ngam Subdistrict, Phan District, Chiang Rai Province

2024-11-27T13:36:43+07:00

This research aims to 1) study the new public management and problems in the performance of village committees in Doi Ngam Subdistrict, Phan District, Chiang Rai Province.2) To propose guidelines to promote the efficiency of new public management of village committees in Doi Ngam Subdistrict, Phan District, Chiang Rai Province, with a population of 180 people from 14 village committees of Doi Ngam Subdistrict, Phan District, Chiang Rai Province.Data analysis was performed using descriptive statistics, including percentages, means, and standard deviations.

The results of the study found that the population group had opinions about the guidelines for promoting efficiency in new public administration. There were 2 objectives: 1) To study new public administration and problems in the performance of the village committees from all 7 areas, namely: Including (1) Administration for the benefit of the people (2) Administration to achieve results in the missions of the state (3) Administration with efficiency and value for money in terms of the missions of the state (4) Reducing work procedures (5) Improving the missions of government agencies (6) Facilitating and responding to the needs of the people (7) Evaluating government performance results of the study found that the areas that should promote the efficiency of new public management include: In terms of government administration, it is effective and worthwhile in terms of government missions, in terms of reducing work procedures, and in terms of evaluating government performance. And from the presentation of research results that led to group discussions with key informants. Objective 2) Propose guidelines to promote efficiency in new public administration. The results of the study found that there should be assignments, operational plans, budgets, and decision-making regarding orders. Approval or other action, responsibility for direct action, clarity of roles and missions in performing duties and to lead to further development.

Needs and Enabling Factors Influencing Elderly Workforce Participation in Cattle-Raising Community Enterprises: A Qualitative Study in Tak Province

2025-09-08T11:03:40+07:00

Thailand is rapidly transitioning into an aging society, leading to labor challenges, especially in the agricultural sector that still relies heavily on elderly workers. This qualitative study aimed to examine the needs of elderly laborers in participating in production processes, analyze cultural and social capital factors influencing participation, and synthesize supportive models suitable for grassroots economic systems. Data were collected through structured interviews and focus group discussions with 24 key informants, including elderly laborers, community leaders, and their family members in Mueang District, Tak Province. The instruments were validated for content accuracy. The findings revealed that elderly workers expressed high demand for roles that utilize their experience, such as cattle care and knowledge transfer, though limitations due to health and work environment were noted. Furthermore, four forms of cultural capital-physical, financial, intellectual, and human—played significant roles in motivating elderly participation and fostering a sense of self-worth. The results suggest a policy-relevant approach to strengthening elderly labor engagement in community enterprises sustainably.

A Comparative Study of Opinions on Executives’ Communication Styles and Representatives’ Performance: A Case Study of Thai Life Insurance Public Company Limited

2025-08-08T15:43:18+07:00

This study had two main objectives: (1) to examine the level of agents’ opinions regarding executives’ communication styles, and (2) to examine the level of agents’ opinions regarding their performance. This research employed a quantitative approach, with a sample of 400 respondents comprising life insurance agents and sales executives from Thai Life Insurance Public Company Limited. A questionnaire was used as the research instrument, with an Index of Item-Objective Congruence (IOC) of 0.777. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The results revealed that the overall level of executives’ communication styles was moderate. Among the dimensions, supportive communication had the highest mean score, followed by two-way communication, motivational communication, and strategic communication, respectively. Similarly, the overall level of agents’ performance was also moderate, with sales performance rated higher than job satisfaction and agent retention. These findings indicate a perceived role of executive communication that may guide the improvement of management strategies to enhance agents’ performance in the long term.

Guidelines for Human Capital Development of Support Personnel at Maha Sarakham University

2025-08-25T10:33:40+07:00

The objectives of this research were: (1) to examine the problems and obstacles in human capital development among support staff at Mahasarakham Rajabhat University, and (2) to develop a model for enhancing human capital among support staff at the university. A qualitative research design was employed. The target group consisted of 20 participants, including administrators, lecturers, and support staff. The research instrument was an interview protocol, and the data were analyzed through content analysis and presented descriptively. The findings revealed that: (1) the problems and obstacles in human capital development among support staff included: (1.1) the absence of a concrete system for monitoring and evaluating post-development outcomes, which hindered the effective verification and utilization of results; (1.2) training curricula that were misaligned with actual job requirements, resulting in a skills gap between existing competencies and workplace needs; (1.3) changes in leadership and limitations of administrative tenure, which caused discontinuity in policy implementation; (1.4) inefficient and inflexible human resource management, with insufficient recognition of the importance of support staff; (1.5) budgetary and resource constraints, leading to limited and uneven development opportunities; and (1.6) rapid technological and environmental changes that restricted staff’s access to training in digital tools and technologies, thereby hindering their adaptability. (2) The proposed human capital development model for support staff comprised four key dimensions: (2.1) Intellectual capital—promoting learning through training, further education, knowledge sharing, digital and innovation skills development, knowledge management, and fostering a learning culture; (2.2) Social capital strengthening networks, collaboration, trust, cultural assets, volunteerism, and knowledge in social capital development; (2.3) Emotional capital enhancing emotional intelligence, creating a health-promoting work environment, fostering positive relationships, and cultivating positive attitudes; and (2.4) Professional capital developing specialized skills, implementing mentoring systems, supporting further study and professional certification, and promoting research and innovation.