Journal of Spatial Development and Policy

Factors affecting tourism in the Eastern Economic Corridor (EEC) of Bangkok tourists

Janyaporn Wuttisomboonphun — 2025-10-05

This article aimed to study of (1) the general demographic characteristics and travel behavior of Bangkok tourists traveling to the Eastern Economic Corridor (EEC), (2) the importance level of Marketing Mix Factors of Bangkok tourists traveling to the Eastern Economic Corridor (EEC), and (3) the relationship between demographic factors and marketing mix factors of Bangkok tourists traveling to the Eastern Economic Corridor (EEC). This study is a quantitative analysis. The data collection instrument used in this study was a structured questionnaire. The statistical methods employed for data analysis included descriptive statistics such as percentage, mean, standard deviation, and Likert scale rating. Inferential statistics were also utilized, including t-test, F-test, and Fisher’s Least Significant Difference (LSD) method for pairwise mean comparison. The result of this study found that most respondents traveled primarily to Chonburi Province within the Eastern Economic Corridor, with beaches being the most favored attractions. Preferred accommodations were hotels or resorts rated no higher than four stars. Most of respondents chose to travel on weekends (Saturday–Sunday), typically staying for 1–2 nights, with a travel frequency of 2–3 times per year and an average expenditure per trip ranging from 5,001 to 8,000 Baht. Most expressed an intention to revisit the Eastern Economic Corridor. In addition, respondents placed the highest level of importance on the marketing mix factors of product, price, place (distribution channels), physical evidence, and process. The study also revealed that demographic characteristics significantly influenced the perceived importance of these market mix elements, with occupation and marital status showing the most statistically significant differences at the 95% confidence level. The public sector should consider developing facilities that cater to the needs of working people by providing charging stations for electronic devices in tourist areas, such as high-speed Wi-Fi and dedicated workspaces for those who need to work while traveling. Additionally, a “Tourist Assistance Center” should be established with female staff on duty to increase the sense of safety and comfort for solo travelers, particularly women and divorced individuals. The private sector should invest in small-scale accommodation with a standard not exceeding 4 stars, offering easy access and services tailored to solo travelers. This includes 24-hour shuttle services to enhance safety for solo travelers, especially women. Female-only dormitories, security cameras, adequate lighting, and female staff should be provided to ensure a secure and welcoming environment.

Factors Influencing the Appraised Value of Condominium Units: A Case Study Along the MRT Pink Line in Nonthaburi Province

Salinpas Visadsingha — 2025-10-05

This article aims to (1) identify the most influential factors affecting the appraised value of condominium units, and (2) compare the study methods to determine which method is the most appropriate. The study utilized population data from the Nonthaburi Treasury Office, comprising a total of 432 data points, and analyzed the regression equations using the Regression Analysis method. The statistical processing model was established to examine the direction and relationship of various independent variables. The results indicate that the variable with the most influence on the assessed value of condominium units is “interior decoration materials,” which has a high standard coefficient (Beta) and is statistically significant at the 0.00 level. Although this variable was included in the “factors of building and condominium quality” group in the previous model, when analyzed separately, it was found to be the most significant variable clearly affecting the price. Model 3, which employs multiple regression analysis by separating 22 independent variables, can explain the highest variance of the appraised price (R-Squared = 0.793) compared to Models 1 and 2, which use only 4–5 main variables (R-Squared approximately 0.68). Therefore, Model 3 is considered more accurate and provides more in-depth results, making it the most appropriate approach. The findings can serve as a guideline to support the Treasury Department’s property appraisal policy by incorporating location, quality, and amenity factors to ensure more accurate valuations that reflect actual market values.

Factors Affecting Decision Making of Using Pawnshop in Bangkok

Ratthanin Krimwiratkul — 2025-10-05

This study aims to (1) examine the behavior of using pawnshop services in Bangkok and (2) investigate the factors influencing the decision to use such services. The study employed a quantitative research method, with data collected from 400 pawnshop users in Bangkok via questionnaires. The analysis was based on demographic factors and the marketing mix, utilizing descriptive statistics and the Chi-square test. The results indicate that promotional interest rate discounts were the primary motivation for using pawnshop services. The main reasons for seeking these services were for consumption and to improve financial liquidity. The study also found that most users were self-employed, typically pawned valuable items such as gold, and used the service approximately once a month. Regarding the factors influencing decision-making, demographic factors such as age, education level, marital status, occupation, and average monthly income were significantly associated with consumer behavior. Additionally, influence from reference groups was found to be a significant factor. Among the marketing mix factors, only promotions had a significant influence, while loan amount, interest rate, and location did not show a significant relationship.

Social Influences on the decision to maintain Monastic Status in Lamphun Province

Nonpawit Sreetape — 2025-10-05

This research article aims to (1) examine motives for ordination in Lamphun Province; (2) explore long-term monastic commitment in Lamphun Province; and (3) analyze social influences on the decision to be ordained and maintain monastic status in Lamphun Province. Data were collected through a structured questionnaire administered to a sample of 160 Buddhist monks in Lamphun Province, and were statistically analyzed using frequency, percentage, mean, standard deviation, and multiple regression to explore relationships among variables. The findings indicate that: 1) The primary motivations for ordination were repaying gratitude to parents and benefactors according to Thai Buddhist traditions and beliefs, studying the Vinaya and Buddhist teachings, as well as seeking educational opportunities and improving quality of life, (2) The reasons for long-term monastic retention included Buddhist and social ideals, and the influence of preceptors and respected senior monks, which played a crucial role in sustaining monastic life; and 3) The significant social factors influencing the decision to ordain and remain in monkhood were the monks’ level of secular education (after ordination), social capital (before ordination), symbolic capital (before ordination), cultural capital (before ordination), as well as motivations to study the Vinaya and to pursue Nirvana as the ultimate liberation. These factors were found to have a statistically significant influence on the decision to ordain and sustain monastic status.

Factors Affecting Job Happiness of Large Corporate Credit Division Employees in a Thai Commercial Bank

Chananya Kunjitjuawong — 2025-10-05

This research aimed to (1) examine the levels of job happiness, motivating factors, and hygiene factors among employees in the corporate lending division of a Thai commercial bank, and (2) investigate the factors influencing job happiness of these employees. This study employed a quantitative research approach utilizing structured questionnaires as the primary data collection instrument. The sample comprised 170 employees from the corporate lending division of a Thai commercial bank. Data analysis employed descriptive statistics, including means and standard deviations, complemented by multiple regression analysis. The findings revealed that employees demonstrated high levels of job happiness, alongside elevated overall assessments of both motivating and hygiene factors. The multiple regression analysis identified five factors that significantly influenced job happiness: personal life (demonstrating the strongest influence), recognition, nature of work, policies and administration, and career advancement. These findings suggest that organizations should consider implementing comprehensive strategies including flexible work-life balance policies, robust recognition programs, job enrichment initiatives, transparent administrative procedures, and structured career development pathways to enhance employee well-being and organizational effectiveness.

A Feasibility Study of Hotel Business Development in Chonburi Province

Varitsara Charoensuk — 2025-10-05

The objective of this research is to examine the financial feasibility of hotel business development in Mueang District, Chonburi Province. Both secondary and primary data were utilized, with primary data collected through in-depth interviews with three businesses. This study aims to provide valuable information for investors, hotel entrepreneurs, and individuals interested in the hotel industry in Chonburi Province. A cost–benefit analysis was conducted over a 20-year project horizon, and the results indicate that hotel development in Mueang District, Chonburi, is financially viable. The project site shows strong potential for real estate development, and the financial indicators confirm investment feasibility: the Net Present Value (NPV) is 8,403,023 Baht, the Benefit–Cost Ratio (B/C ratio) is 1.03, and the Internal Rate of Return (IRR) is 6.78 percent. Compared with the discount rate of 6.36 percent, these findings meet the investment decision criteria. Therefore, the financial feasibility analysis confirms that hotel business development in Mueang District, Chonburi Province, presents an attractive investment opportunity.

Buddhist Integration for Promotion of the Role of Local Government Officials in Narcotic Drugs Prevention and Suppression in Phak Khuang Subdistrict, Thong Saen Khan District, Uttaradit Province

Chayanee Taiylumyong — 2025-10-05

This research article aims to (1) study the role of local government officials in the prevention and suppression of narcotic drugs, (2) examine the relationship between the principles of Papanikadhamma and the role of local government officials in narcotic drugs prevention and suppression, and (3) present a Buddhist integrated approach to the principles of Papanikadhamma to enhance the role of local government officials in narcotic drugs prevention and suppression in Pak Kwang Subdistrict, Thong Saen Khan District, Uttaradit Province. This study employs a mixed-methods approach: (1) Quantitative research involved collecting data through questionnaires from a sample group of 382 people, with data analyzed using descriptive statistics, including mean and standard deviation, and (2) qualitative research was conducted using structured in-depth interviews, with data analyzed descriptively. The study's results found that 1) the overall level of the role of local government officials in narcotic drugs prevention and suppression was high, 2) the relationship between the principles of Papanikadhamma and the promotion of the role of local government officials in narcotic drugs prevention and suppression was overall positively correlated at a high level with statistical significance, and 3) guidelines for promoting the role of local government officials in narcotic drugs prevention and suppression include: (1) Chakkhuma, which emphasizes a clear vision and foresight; (2) Vithuro, focusing on effective administration; and (3) Nissayasampanno, which highlights the importance of good human relations, caring, and clear and sincere communication to engage with the public in a friendly manner and listen to their opinions openly.

Integrating Sārāṇīya Dhamma to Promote the Roles of Local Administrators in Community Development of Tamnak Tham Subdistrict Administrative Organization, Nong Muang Khai District, Phrae Province

Korawit Pumpuang — 2025-10-05

This research article aims to (1) study the level of local administrators’ roles in community development; (2) examine the relationship between Sārāṇīya Dhamma and the roles of local administrators in community development; and (3) present the integration of Sārāṇīya Dhamma to promote the roles of local administrators in the community development of Tamnak Tham Subdistrict Administrative Organization, Nong Muang Khai District, Phrae Province. The study employed a mixed-methods approach, comprising (1) quantitative research utilizing a questionnaire with 358 participants, analyzing data through frequency, standard deviation, and Pearson correlation coefficient; and (2) qualitative research involving in-depth interviews with 12 key informants, analyzed using content analysis. The findings revealed that (1) the overall level of local administrators’ roles in community development had a high average; (2) there was a statistically significant positive relationship between the six principles of Sārāṇīya Dhamma and the roles of local administrators in community development; and (3) the integration of Sārāṇīya Dhamma to promote local administrators’ roles in community development indicated that local administrators honored and assisted the community in its development, fostering unity through constructive communication to build strong relationships with community members. Furthermore, they demonstrated a creative mindset in driving community development, allocated resources and benefits equitably and justly, and integrated the perspectives of all stakeholders into the community development process.

The application of Buddhist principles to promote the leadership of local administrators in water management within the community of Lampang Municipality, Lampang Province

Phattarapol Boonmun — 2025-10-05

This research article aims to (1) study the level of leadership among local administrators in water management within the community of Lampang Municipality, Lampang Province; (2) examine the relationship between the principles of Iddhipāda and the promotion of leadership among local administrators; and (3) propose the application of Iddhipāda to enhance leadership. This study employs a mixed-methods research approach as follows: (1) Quantitative research was conducted by distributing questionnaires to a sample of 397 participants, determined using Taro Yamane’s formula and stratified random sampling. The data were analyzed using descriptive statistics and Pearson’s correlation coefficient. (2) Qualitative research was carried out through in-depth interviews with 10 key informants, guided by an interview protocol. The interviews were conducted, transcribed, and documented, with the data categorized and organized by relevant themes, and subsequently analyzed using content analysis. The study results indicate that: 1) the overall level of opinions regarding the principles of Idappaccayata is high, and the level of leadership among local administrators in water management is also high; 2) there is a fairly strong positive correlation between the principles of Idappaccayata and the leadership of local administrators that is statistically significant; and 3) the application of Iddhipāda to promote leadership among local administrators includes: (1) Chanda: administrators should have genuine motivation and commitment to solving problems; (2) Viriya: they should demonstrate perseverance and resilience in the face of obstacles; (3) Citta: they should be attentive and mindful in all aspects of their work while being open to public feedback; and (4) Vimamsa: they should possess analytical skills and make decisions based on data, utilizing technology to support management.

Promotion of citizenship in a democratic regime according to Buddhist principles for the people of Kanjana Subdistrict, Mueang Phrae District, Phrae Province

Phrakhrubaidika Phadet Samredpol — 2025-10-05

The research article aims to (1) investigate the level of citizenship in the democratic regime among the residents of Kanjana Subdistrict, (2) examine the relationship between the Seven Principles of a Good Person (Sappurisadhamma) and democratic citizenship in Kanjana Subdistrict, and (3) propose ways to promote democratic citizenship according to Buddhist principles among the people of Kanjana Subdistrict, Mueang Phrae District, Phrae Province. This study employs a mixed-methods research approach, which includes (1) quantitative research involving the distribution of questionnaires to a sample of 363 individuals, utilizing Yamane's formula and stratified random sampling, with data analyzed through descriptive statistics and Pearson correlation coefficients, and (2) qualitative research through in-depth interviews with nine key informants, where interviews were transcribed, coded, and thematically analyzed. The findings indicate that 1) the overall level of democratic citizenship according to the Seven Principles of a Good Person is high, with all six dimensions of citizenship also rated as high, 2) there is a moderate positive correlation between the Seven Principles of a Good Person and democratic citizenship that is statistically significant, and 3) promoting citizenship based on these principles reveals that (1) Dhammānyutta (knowledge of the Dhamma) should emphasize critical thinking and public participation, (2) Attānyutta (knowledge of purpose) should focus on helping citizens understand their rights and responsibilities, (3) Attānyutta (self-awareness) should promote awareness of rights within a democratic framework, (4) Mātānyutta (sense of moderation) should encourage the appropriate use of freedoms and resources, (5) Kālānyutta (sense of timing) should enhance knowledge about citizens' rights and responsibilities to stimulate political participation, (6) Pariṣaṇṇā (understanding of society) should emphasize public involvement, and (7) Pukkhānyutta (knowledge of individuals) should focus on building community networks and selecting good leaders.